Expand Your Knowledge & Business Acumen to Build a High-Performing Optometry Practice

Take advantage of an unrivaled toolbox of resources to help grow your business. Enjoy exclusive and customized optometry business guidance from our team of experts.

We’re champions for independent eye care practices, delivering services and products to fuel productivity, proficiency and profit.

Engage With Your Business Advisors

Enjoy unlimited complimentary consultations with our team of experts.

PECAA currently has Business & Financial, Billing & Coding and Practice Operations Advisors ready to listen, guide, train, evaluate and respond to your needs – included in your membership at no additional charge.



Get Assistance With Billing & Coding

optometry billing solutions

Understand and develop customized action plans to improve your patient revenue, coding, claims managment and accounts receivable – included in your membership at no additional charge.

PECAA’s Optometry Billing & Coding Program offers assistance to Members to enhance their claim submission, coding and revenue cycle processes to improve practice efficiency, profitability and compliance.


Attract More Patients With PECAA’s Marketing Guidance

​​​​​​Designed to help you successfully brand and market your practice through social media, website & SEO, brand and event marketing and reputation management guidance and support – included in your membership at no additional charge.

Plus, take a complimentary assessment to determine the marketing opportunities for your practice.



Stay Informed With PECAA’s Education Offerings

optometry continued education

PECAA’s enhanced education platform will provide you with opportunities to earn free CE credit, all with a convenient online education tool that can be used anywhere, anytime – included in your membership at no additional charge.

PECAA also hosts bi-monthly webinars on a variety of topics from industry-expert guest speakers.


Enjoy Staff Training & Support Resources

optometry staff training

Propel your optometry practice forward with easy-to-use, exclusive training resources to strengthen staff expertise and help achieve practice goals. Included in your membership at no additional charge.

Training resources including courses, webinars and sample tests are available for Member practices to use to enhance skillsets, prepare for certification exams and gain CE credit.

Training is available for office managers, new employees, ophthalmic assistants, opticians and administration.


Access High-Quality Human Resources Support

optometry practice support

Get answers on difficult employment issues and perplexing regulations – included in your membership at no additional charge.

Enjoy unlimited access to AmeriBen’s resource center hotline, up-to-date HR forms and document templates, a salary survey database, employee assessment and more.


Build a Dry Eye Profit Center With Exclusive Training

An all-encompassing, comprehensive learning experience that walks Members through the process of building a dry eye profit center in just 3 months.

Participating Member practices will learn, through a combination of live events, online module courses and coaching consultations, how to build a thriving dry eye service, elevate their standard of care, and generate profitable change within the practice. Additional Fees Apply.



Transform Your Optical Approach & Grow Your Revenue

A 3-part program designed to grow revenue and boost savings within the optical. It begins with the introduction of a PECAA exclusive frame line, InD Eyewear by PECAA,f followed by an optical management education series and a community of peers to share selling best-practices. Additional Fees Apply.


Download Our Ultimate Checklist for Running a Successful Optometry Practice

This checklist will help audit key areas of your practice and guide you toward sustainable, long-term success and growth.

Please complete the following form to download the ultimate checklist for running a successful optometry practice


CooperVision is one of the world’s leading manufacturers of soft contact lenses and related products and services. Their products are sold in over 100 countries around the world.

Carl Zeiss Vision is an industry leader in lenses and coatings, delivered through a nationwide network of Rx Laboratories.

HOYA Vision Care of the Americas makes and supplies ophthalmic lenses to Eye Care Professionals located within the United States, Canada, and South American countries. HOYA supplies a complete range of high-quality lens designs, coatings, and materials.

Johnson & Johnson Vision

Johnson and Johnson Vision is an industry leader in soft contact lenses, including their globally recognized brand ACUVUE®.

Luxottica is an industry leader in the supply of frames & accessories, offering a robust portfolio of over 20 internationally recognized brands.

Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, a leader in the premium sector for sunglasses, optical frames, and sports eyewear.

VSP Vision Logo

VSP is a global leader in optical, offering the following lines of business: VSP® Vision Care (vision benefits and services), Marchon®and Altair® (sunwear and eyewear), Eye Designs (interiors and merchandising systems), and VSP Optics Group (ophthalmic products and lab services).