About The Program
PECAA’s 90 Days to Dry Eye program is an all-encompassing learning experience that walks your team through clinical education, staff training, equipment & treatment selections, facility layout needs, marketing implementation and referral outreach so you can advance dry eye care in your practice, capitalize on growing your patient base, and expanding your current revenue streams.
This program, provides a combination of interactive webinars, a live event with immersive education, the opportunity to meet with vendors and access to online learning modules.
All Practices Can Benefit From This Program
90 Days To Dry Eye is perfect for optometric practices that are looking to launch or advance a dry eye specialty, are already dabbling in dry eye treatment, or have invested in dry eye equipment but need help with developing a sustainable program. Doctors, office managers and technicians who are or will be involved in a dry eye program will all benefit greatly from this course.
Participating practices can expect to discover:
- Clinical Education for Doctors
- Staff Training
- Equipment & Treatment Selection Overviews
- Facility Layout Consultation
- Marketing Implementation & Referral Outreach Application
Program Schedule
The 2024 90 Days To Dry Eye Program will begin on August 28, and consists of:
• 3 Pre-Event Webinars: August 28, September 11, and September 25 at 4 pm PT / 7 pm ET
• 1 Live Event: In Dallas, TX on October 18-19, 2024
• 2 Post-Event Webinars: November 5 and November 20 at 4 pm PT / 7 pm ET
REGISTRATION WILL OPEN IN MAY 2024 – Check Back Soon!
Program Cost
Program pricing is $199 for PECAA Max Members, $249 for HEA Advantage Members and $299 for non-members. The price includes registration for one participant to participate in the program and attend the live event. Each practice can have up to three additional participants, at $99 each.
WHAT TO EXPECT
90 DAYS TO DRY EYE LIVE EVENT
Friday, October 18, 2024
Welcome Reception: Time TBD
Saturday, October 19, 2024
All Day Meeting: Time TBD
Registration and meals at the Dry Eye University event are included as part of your participation in the 90 Days to Dry Eye Program.
Meet Your Speakers
Jerry Robben, OD
Dr. Jerry Robben graduated from NOVA Southeastern University College of Optometry in 2009. He is currently the Chief Optometrist and Director of Clinical Research at Bowden Eye & Associates in Jacksonville, FL, which is an OD/MD primary care practice specializing in cornea, anterior segment, glaucoma, and dry eye disease. Dr. Robben is also an Adjunct Clinical Professor at Midwestern University, College of Optometry in Glendale, AZ, and Chicago, IL. He serves as a founding member and contributor to Dry Eye University and is a founding member of the Medical Advisory Board and is the current Clinical Director for Dry Eye Access. Dr. Robben has served on multiple industry advisory boards, lectures nationally, and currently oversees multiple research studies in his practice ranging from dry eye, neurotrophic disease, presbyopia medications, glaucoma, contact lenses, and surgical outcomes. He is on the editorial board for the Journal Of Dry Eye and Ocular Surface Disease. Dr. Robben is a loving husband and proud father of two young boys who both play baseball and excel in karate, which occupies any of his time outside of his professional career.
Michelle Schnabel
Michelle Schnabel brings a wealth of Dry Eye expertise and extensive ophthalmic knowledge, with over 30 years in the industry. She has a strong clinical background, having received her Certified Ophthalmic Medical Technologist professional advanced level designation prior to expanding her career into developing and implementing innovative strategies and solutions for ECPs. Michelle is an influential leader recognized for her award-winning excellence and has a consecutive track record of success. She is the Executive Director of Clinical Implementation Excellence for Dry Eye Partners and the President/Owner of Dry Eye Support Consultants.
During the last 14 years of her career, she has focused her passion and expertise as an Ocular Surface Disease Specialist/Consultant. She has successfully launched and implemented hundreds of new dry eye specialty practices and consulted with hundreds of established dry eye clinics across the U.S., educating and training on identifying, diagnosing, treating, and managing OSD for the practices’ clinical and financial success. She provides practices with all the necessary implementation materials, training, and a proven recipe for success. Practices that follow the recipe reap the reward of a positive cash flow revenue stream within 90 days!
Michelle is known to be a difference-maker in the ophthalmic industry with her purpose-driven consultative approach and passion for helping others. Michelle loves spending her downtime with her family and friends, working out, traveling, attending concerts, bible study, and interior design. Michelle’s mission is to make a positive difference in serving others and helping them achieve their personal and professional goals. “Service for others leads to life’s Greatest Success!”
CONTACT US
Questions?
Please e-mail dryeye@pecaa.com or call 971-362-2866.
