Frequently Asked Questions

Professional Eye Care Associates of America (PECAA) is the nation’s premier doctor alliance group delivering customized tools, progressive tactics, business advice, marketing support, education, vendor relationships and peer-to-peer camaraderie to fuel member success.

PECAA Max is our premier membership program that allows members to access alliance benefits such as business advisors, education for doctors and staff, staff training, human resources support, and vendor discounts and rebates. Billing for PECAA Max members is available through both direct vendor billing and consolidated billing. All new/incoming members are PECAA Max members. Legacy HEA Advantage members can become PECAA max members with a membership type change. To learn more, contact us at 800.959.2020, Option 3 or fill out this form. Already a PECAA member? You are a PECAA Max Member!

Formerly known as HEA, HEA Advantage is the buying group/consolidated billing group that allows members to access vendor discounts and rebates through consolidated billing. To learn more about HEA Advantage and how to save time and save money in your practice, contact us at 800.959.2020, Option 3 or fill out this form.

PECAA Max Membership is open to any Independent ECP engaged in the practice of opticianry, optometry, and ophthalmology. For more information about how PECAA’s portfolio of services can work for your practice, call us at (800) 959-2020, extension 3 or fill out this form.

Contract? What contract? PECAA  does not require a contract and Members receive total flexibility in their decision making. We are fully committed to providing business solutions that are equal to or greater than the cost of your monthly membership. If not, the next month is on us. Guaranteed.

Your PECAA Max Membership is packed with resources to help your practice flourish - the unequalled IncentivEYES discount and rebate program; exclusive business guidance from our Member Business Advisors; local, regional and national events to educate and inspire; and a direct connection to a team of smart, down-to-earth people always ready to help. PECAA’s vendor programs, loyalty rebates, member business advisors, education, billing & coding support as well as local, regional and national member events are all included as part of your PECAA membership.

PECAA’s premier vendor partners include Zeiss, Luxottica, Johnson & Johnson, Safilo, Hoya, VSP and CooperVision. For a complete list of PECAA’s 200+ vendor partnerships, click here. For more information regarding PECAA’s unrivaled quarterly rebate program, click here. All PECAA Max members have access to HEA Advantage vendor partnerships at no additional charge, though members must open an HEA Advantage account. To learn more, contact us at 800.959.2020, Option 3 or fill out this form.

Part of your PECAA Max Membership includes Vendor discounts and rebates, but PECAA Max is not a buying group. As a PECAA Max Member, you have the freedom to use the vendor partnerships that work best for your practice. Unlike other groups, we do not require you to use certain labs, distributors, or contact lens brands in order to be a member of our organization. You will maintain independent ordering and invoicing through the vendors you choose to align with, but you will see your PECAA Max discounts reflected on your vendor statements. All PECAA Max members have access to HEA Advantage vendor partnerships at no additional charge, though members must open an HEA Advantage account. To learn more, contact us at 800.959.2020, Option 3 or fill out this form.

Call us at (502) 670-9200 or fill out this form.

The PECAA Max membership fee is $279/month. We don't use any type of membership contract, so your practice has complete flexibility in its decision-making. We want to earn your business every month! PECAA Max membership is per Tax ID, so your practice will enjoy one PECAA Max membership for all doctors and locations. Attend PECAA's Annual Meeting during your first year of membership and receive a $600 travel rebate (one rebate per practice, paid through PECAA's IncentivEYES® rebate program at the end of your first year of membership).

Joining PECAA Max is easy; all you need to do is click this link: