Cold Start Membership:

  • Enjoy FREE Membership for your first 12 months as a PECAA Max member.
  • Allows you to utilize PECAA’s vendor programs and reduce costs for capital expenses like software, medical equipment and optical fixtures.
  • Receive your second year of membership at substantially reduced fees, while you build and grow your practice:
    • 6 months at $69/month
    • 6 months at $139/month
  • Your practice graduates to the standard membership fee of $279/month after you have experienced 2 full years of PECAA Max membership.
  • PECAA’s Cold Start Practice Program saves you $5,500 in your first two years of membership, compared to our standard Membership fee.


What Members are Saying About the Program…

The Member Business Advisor team helped me through every step, from conception to execution.  I look forward to continuing to reap the benefits of  being a PECAA Max member as my practice grows. -Dr. Emily Ridge


Tips & Timeline:

Based on many conversations with PECAA’s Cold Start Members, PECAA’s Cold Start Practice Advisor, Jenny Wiley, has created an article with 5 Tips to Consider When Opening a Cold Start Practice. You may also download a timeline that will be a helpful guide for you to know when you should begin incorporating certain things into your new practice.

Meet Your Dedicated Advisor:

Jenny Wiley, Practice Operations & Cold Start Advisor

You will be able to work with PECAA’s sole dedicated Cold Start Advisor, Jenny Wiley, who will help you make this exciting transition.

Growing up in a small town in Virginia, Jenny Wiley’s first exposure to the eye care industry was as a babysitter to the town’s only Optometrist.  Soon, she was helping out around the office during her summer breaks from college.  Over the next 30(ish) years, Jenny worked in optical, earned her Certified Ophthalmic Technician Certification and transitioned into management.  Prior to joining PECAA in February of 2015, she was leading multiple offices of a 10 location Ophthalmology and Optometry practice in Portland, OR.  She has led PECAA’s Cold Start Program since December of 2015 and is pleased to be part of PECAA’s Business Advisor Team.

I love working with the cold starts.  There are so many pieces to the puzzle and it’s so much fun to see the final picture come together. I consider it a privilege to be a part of their journey to practice ownership.


Interested in Joining?

Fill out the form below to find out how PECAA can work for your practice.

Download Our Ultimate Checklist for Running a Successful Optometry Practice

This checklist will help audit key areas of your practice and guide you toward sustainable, long-term success and growth.

Please complete the following form to download the ultimate checklist for running a successful optometry practice