Most eye care practice owners understand the importance of digital marketing to promote and grow their business. But one tactic that is sometimes neglected or misunderstood is the importance of publishing a blog on your website. With a majority of patients searching online for symptoms, new technology, or just to make an appointment, there’s no better time than now to create a blog! But why?
Blogging is a useful solution that you can use to build your brand, boost your SEO (Search Engine Optimization), and ultimately drive more traffic to your website and in your door.
Let’s break down some of the benefits of publishing a blog:
Building Your Brand And Establishing You As An Expert
A great thing about creating your own blog is having total control over what it says. Your blog will be written in your tone, allowing you to develop a relationship with the patient before they even step foot in your office. The content you write will assure future and current patients that you are an expert in your areas of specialty. This provides patients with educational resources that make you stand out from your competition.
Boosting Your SEO And Ranking On Google
When you update your blog, you broaden your online presence. Patients will have ease in finding your website because you are posting about topics they are searching for. With every update you provide, Google will recognize your new activity, thereby moving you up in the rankings. And a blog allows you space to focus on keywords that are being used to find eye care in your area.
Driving Traffic To Your Website
While building your brand and boosting your SEO are important pillars in digital marketing, the goal is to drive patients to your website, attract new business and increase revenue. A blog can help facilitate this!
When creating your blog, you should…
- Create relevant content, make sure you are focused on what your practice does best.
- Include links in your blogs to other accredited resources to help readers understand your practice and areas of specialty. This will boost your overall online presence.
- Promote, Promote, Promote! Use all your other platforms, like social media, to promote your blog and grow your audience.
While the value of blogging as a marketing tactic is indisputable, some practice owners may desire additional guidance in getting started. As a PECAA Max member, you can receive expert marketing advice from PECAA Marketing Advisor Shelby Wade at no additional cost! Already a member? Book a meeting with Shelby here to get started. Not a PECAA Member? Contact us to learn how PECAA can help your practice thrive.