PECAA, the Professional Eye Care Associates of America, is thrilled to introduce the Optical Success Initiative, a 3 part program designed to transform your practice’s optical approach to drive significant sales increases and expense reductions. This program takes direct aim at today’s frame supply inefficiencies, coupled with comprehensive training for proven selling strategies.
Here’s How the Program Works:
Step 1: Introduction of a PECAA Member Exclusive Frame Line
Through a direct-from-factory relationship, InD Eyewear by PECAA provides participating practices with increased gross margins, profitability and EBITDA. The cost-of-goods are 70-80% below branded frames, allowing you to maximize your revenue per patient.
Step 2: Comprehensive Education to Help Your Optical Sales
PECAA has developed a library of optical management education for your team to utilize at their own pace. This education is designed to help your practice sell more frames and increase your capture rate.
Education topics include:
- Preparing an optical budget
- Developing your frame assortment
- Frame board management
- Benchmarking
- Optical incentive programs & sales promotion strategies
- And much more!
Step 3: A Community of Peers to Share Best-Practice Strategies
Join a community of practices already involved in selling InD Eyewear frames to share best-practice strategies and a pool of inventory. PECAA will coordinate a flow of information so everyone can learn success strategies from one another to ensure success.
