Sponsored by PECAA’s Premier Vendor Partners:
Thank You For Attending!
Thank you to all of our Members, Vendors and guests for attending PECAA’s 2018 Annual Meeting in Tucson, AZ! It was an incredible turnout and a truly enjoyable event. We hope to see you at the 2019 Annual Meeting in Austin, TX – May 16-18!
EDUCATION
General Session
Grow Yourself. Grow Your Team. Grow Your Practice Interactive Workshop
Anne Warfield, CSP & Outcome Thinking Strategist
Outcome Thinking® is a brain based methodology that expands your thinking by moving you from being transactional in the way you think, listen, and speak to being transformational. It will change the way you interact with patients, develop ideas and lead a team.
During this workshop we will be dissecting the four brain types and how that impacts our communication and workplace interactions.
Once we understand how our communication and interactions are affected, we will discuss anonymous scenarios submitted by PECAA Members to provide solutions to real-life challenges we face in our practices every day.
DOWNLOAD OUTCOME THINKING WORKSHEET
I Can See Clearly Now, the Membrane is Gone (COPE ID: 52727-AS)
Seema Nanda, OD
The use of Cryo-preserved Amniotic Membrane (CAM) has shown to help patients suffering from corneal abrasions, recurrent corneal erosions (RCE) and dry eye disease, one of the most commonly encountered conditions in ophthalmic practice. The membrane has gone through a developmental change to help patients in activities of daily living by creating a central aperture. This lecture will highlight the regenerative properties of CAM vs. dehydrated tissue. Additionally, an innovative study observing corneal nerve growth through various methods, including, but not limited to, corneal sensitivity, topography, confocal microscopy will be discussed.
PRESENTATION QUESTIONS? E-mail texaseye@gmx.com
The Seven Habits of Highly Effective Anterior Uveitis Management (COPE ID: 52306-AS)
Paul Karpecki, OD, FAAO
This lecture allows the participant an understanding of the etiology, key diagnostic factors and treatment options in iritis management. A series of seven rules of effective anterior uveitis management will be discusses to help clinicians effectively manage this inflammatory condition and avoid potential complications. The presentation will be conducted in a participation-based, grand rounds format to better assist in understanding iritis management. Systemic conditions, new therapeutics and how to most effectively treat iritis will be emphasized.
Selling More Lenses (COPE ID: 54756-PM)
Doug Martin, Master of Management
The goal of this presentation is to teach doctors and staff how to develop a comprehensive selling system by identifying and understanding each patient’s lifestyle needs and budget constraints. We will then use space planning, staffing, pricing and benchmarking techniques to sell more lenses, increasing the practice’s revenue and patient satisfaction.
DOWNLOAD PRESENTATION SLIDES – Part 1
DOWNLOAD PRESENTATION SLIDES – Part 2
Manager & Staff Track:
Grow Yourself. Grow Your Team. Grow Your Practice Interactive Workshop
Anne Warfield, CSP & Outcome Thinking Strategist
Outcome Thinking® is a brain based methodology that expands your thinking by moving you from being transactional in the way you think, listen, and speak to being transformational. It will change the way you interact with patients, develop ideas and lead a team.
During this workshop we will be dissecting the four brain types and how that impacts our communication and workplace interactions.
Once we understand how our communication and interactions are affected, we will discuss anonymous scenarios submitted by PECAA Members to provide solutions to real-life challenges we face in our practices every day.
DOWNLOAD OUTCOME THINKING WORKSHEET
Team Problem Solving
Sharon Jutila, Human Resource Consultant, J.D.
Team building is essential to creative and strategic problem solving. This workshop will encourage participants to explore the different aspects of a team, as well as ways that they can become a top-notch team performer. You will be given the details and concepts of what makes up a team, and what factors into being a successful team and team member, including:
- Build teamwork by recognizing and tapping into the characteristics of an effective team
- Promote trust and rapport by exploring your team player style and how it impacts group dynamics
- Recognize the key elements that move a team from involvement to empowerment
- Develop strategies for dealing with team conflict and common situations
- Understand how action planning and analysis tools can help the team perform better
Creating Remarkable Patient Experiences (This course is currently FULL)
Samantha Toth, Marketing Rockstar
While most practices talk about the importance of taking care of their patients and their focus on customer service, very few REALLY create and deliver remarkable patient experiences. A remarkable experience is so different than anything else a patient has encountered that it makes them want to tell their friends and or family about it. Word-of-mouth referrals are the most powerful form of advertising. This course will step through each touch point of a patient’s visit with your practice, and provide strategies and tactics to transform each touch point into something remarkable. You’ll learn how taking a fresh look at those you have the privilege to serve can change everything.
DOWNLOAD PRESENTATION SLIDES
Work Smarter, Not Harder: Let Your Reps do Some of the Heavy Lifting
Sara Campbell, Membership Manager
You’re the expert when it comes to your practice and your patients. Your vendor reps are experts when it comes to their products and sales trends. Why not tap into that expertise to help build your practice? Let’s explore the many ways your reps can help to support your practice and make your job easier. Let’s work smarter, not harder!
DOWNLOAD PRESENTATION SLIDES
DOWNLOAD VENDOR AGREEMENT WORKSHEET
Can’t vs. Won’t: The Key to Understanding Employee Behavior (This course is currently FULL)
Sharon Jutila, Human Resource Consultant, J.D.
Have you ever wondered why some employees just can’t seem to “get it” and struggle to perform? On the other side of the fence are those employees who just won’t consistently do the job. This presentation will discuss why this happens and what you can do to fix the situation.
Tips to Building a Positive Online Reputation
Samantha Toth, Marketing Rockstar
Many aspects of online communication can either help your reputation or hurt it. This course outlines specific strategies to help always hold you to the highest standards of conduct, keep your private information separate from your practice, and know what you can and can’t say as an eye care professional. Easy to implement tips for participating in Facebook and LinkedIn groups, as well as online forums will equip you with the knowledge and confidence to participate in conversations with your peers and patients! This course is ideal for anyone who wants to start building their practice’s positive online reputation as well as enhancing their own digital footprint.
Merchandising 101: The Seven Fundamentals of Great Merchandising
Doug Martin, Master of Management
Learn the seven techniques used to create effective retail merchandise displays and strong merchandising statements – because you only get one chance to make a great first impression. Merchandising 101 will teach you how to accomplish this and how to implement in your practice.
Why Culture Builds and Drives Engagement & Performance
Sharon Jutila, Human Resource Consultant, J.D.
Have you ever wondered why some companies have reputations as being great places to work? Surprisingly, it isn’t because of amazing pay or super fun benefits. What makes a company a great place to work is it’s culture. And, that culture drives how engaged your employees are while at work. Once employees are engaged, performance then soars along with the success of the company. Join us to learn why having a great culture is the key to making sure your practice has engaged employees who are superstar performers.
Selling More Lenses (COPE ID: 54756-PM)
Doug Martin, Master of Management
The goal of this presentation is to teach doctors and staff how to develop a comprehensive selling system by identifying and understanding each patient’s lifestyle needs and budget constraints. We will then use space planning, staffing, pricing and benchmarking techniques to sell more lenses, increasing the practice’s revenue and patient satisfaction.
DOWNLOAD PRESENTATION SLIDES – Part 1
DOWNLOAD PRESENTATION SLIDES – Part 2
