Looking Ahead to 2016 With Think About Your Eyes
As we approach the end of 2015, we’re putting in place all the components to make 2016 another great year for the Think About Your Eyes (TAYE) campaign. These include:
• A new TV and Radio commercial is being finalized right now, to run in early 2016 on presbyopia. This messaging will speak to a key age group of our overall target demographic – those with arms becoming to short to read up close!
• A bump in TV and radio spots of almost 20%!
• As of January 1st, 2016, we will have 27 states at the Leadership level.
• Through 2016 we hope to add another 10 to 15 states bringing on every association member to the TAYE locator, with higher visibility to searching patients.
Start 2016 with your own premium listing on ThinkAboutYourEyes.com
PECAA, along with our Premier Vendor Partners Luxottica and HOYA, are pleased to offer an exciting program with Think About Your Eyes, exclusively for PECAA Members! Proven to grow eye exams, Think About Your Eyes reaches millions of consumers through powerful national advertising campaigns and educational messages. You now have the opportunity to receive a Premium listing on their doctor locator – at a huge savings!
PECAA Members Save on a Premium Listing!
As a current PECAA Member and customer of Luxottica and HOYA, you can now save $250 on a Premium annual listing on thinkaboutyoureyes.com!
Premium Annual Listing Exclusive Pricing:
• Standard price for premium annual listing: $500
• PECAA, Luxottica and HOYA will each pay $50 toward the cost of the listing **
• TAYE/AOA will pay $100 toward the cost of the listing *
• Reducing your out-of-pocket cost to only $250 – a 50% discount!
* Must be a current Luxottica customer to qualify * Must be a current HOYA customer and purchase a minimum of $2500 per quarter to qualify * Must be an AOA Member to qualify
State Optometric Association Leadership Level
If your state optometric association is at the State Leadership level, and you are a member, you can save even more! Practices located in leadership states will receive an extra $200 incentive, lowering your final cost to only $50!
Think About Your Eyes is always adding new state associations to the list of leadership states. Currently, the following states are at the leadership level: South Dakota, North Dakota, West Virginia, Louisiana, Washington, Mississippi, Minnesota, Texas, Oklahoma, Alaska, Colorado, Washington, Rhode Island, Iowa Arkansas, Nebraska, Michigan, Alabama, Kentucky, Georgia, Kansas, North Carolina, Utah.
Get Started Now!
Contact Think About Your Eyes today to sign up and find out what your exact Premium listing price will be.
Jon Torrey, Director of Professional Relations