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X-WR-CALNAME:PECAA | Professional Eye Care Associates of America
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X-WR-CALDESC:Events for PECAA | Professional Eye Care Associates of America
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BEGIN:VTIMEZONE
TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20190101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20191002T071500
DTEND;TZID=UTC:20191002T115500
DTSTAMP:20260423T122616
CREATED:20190816T035331Z
LAST-MODIFIED:20190820T231905Z
UID:20942-1570000500-1570017300@portal.pecaa.com
SUMMARY:Selling Strategies Workshop: Chicago\, IL
DESCRIPTION:Selling Strategies Workshop\nWhile 70 percent of patients report having their eye exam performed by an independent eye care professional\, only 46 percent of patients reported to purchasing their eyewear from them. Patients have more choices for purchasing than ever before\, and this shows approximately 1 in 3 patients walk out without purchasing from their independent eye care professional. While most optometry and opticianry training focuses on the clinical and technical aspects of the industry\, few include formal sales and retail training. Since frame\, lens\, and contact sales account for an average of 60% of an optometric office’s total revenue\, this is a major problem that needs solving. \nWe invite Doctors\, Managers\, Spectacle Opticians\, Contact Lens Opticians and Paraoptometric Technicians to a half-day Selling Workshop designed to provide specific strategies to help you win the online retail battle and teaches specific ways to differentiate your business while giving patients a reason to buy from you – not online. Training also includes specific verbiage and scripting to better communicate vision solutions to patients and overcome their purchasing hesitation\, while helping better understand the business aspects to operate more efficiently and cost-effectively. \nThe workshop is open to PECAA Members & non-Members and is 100% free to attend. Earn COPE\, ABO\, NCLE and CPC credit. \nWe hope to see you there! \nREGISTER NOW \nVIEW AGENDA
URL:https://portal.pecaa.com/event/selling-strategies-workshop-chicago/
LOCATION:Chicago Naperville Marriott\, 1801 North Naper Blvd\, Naperville\, IL\, 60563\, United States
CATEGORIES:Regional Events
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/08/14423830.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191001T100000
DTEND;TZID=UTC:20191001T110000
DTSTAMP:20260423T122616
CREATED:20190907T004715Z
LAST-MODIFIED:20190907T004715Z
UID:21251-1569924000-1569927600@portal.pecaa.com
SUMMARY:Webinar: VSP Premier Program Changes
DESCRIPTION:VSP Premier Program Changes\nDate & Time: Tuesday\, October 1\, 2019  |  10:00am – 11:00am Pacific\nPresented by: Joe Romo\, VSP \nCourse Description: \nVSP will provide training around upcoming changes in the Premier Program and will introduce the new Premier Academy 360. \nREGISTER NOW
URL:https://portal.pecaa.com/event/vsppremier/
LOCATION:TX
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/08/webinar-image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191001T071500
DTEND;TZID=UTC:20191001T120500
DTSTAMP:20260423T122616
CREATED:20190816T003601Z
LAST-MODIFIED:20190820T232138Z
UID:20931-1569914100-1569931500@portal.pecaa.com
SUMMARY:Selling Strategies Workshop: Milwaukee\, WI
DESCRIPTION:Selling Strategies Workshop\nWhile 70 percent of patients report having their eye exam performed by an independent eye care professional\, only 46 percent of patients reported to purchasing their eyewear from them. Patients have more choices for purchasing than ever before\, and this shows approximately 1 in 3 patients walk out without purchasing from their independent eye care professional. While most optometry and opticianry training focuses on the clinical and technical aspects of the industry\, few include formal sales and retail training. Since frame\, lens\, and contact sales account for an average of 60% of an optometric office’s total revenue\, this is a major problem that needs solving. \nWe invite Doctors\, Managers\, Spectacle Opticians\, Contact Lens Opticians and Paraoptometric Technicians to a half-day Selling Workshop designed to provide specific strategies to help you win the online retail battle and teaches specific ways to differentiate your business while giving patients a reason to buy from you – not online. Training also includes specific verbiage and scripting to better communicate vision solutions to patients and overcome their purchasing hesitation\, while helping better understand the business aspects to operate more efficiently and cost-effectively. \nThe workshop is open to PECAA Members & non-Members and is 100% free to attend. Earn COPE\, ABO\, NCLE and CPC credit. \nWe hope to see you there! \nREGISTER NOW \nVIEW AGENDA
URL:https://portal.pecaa.com/event/selling-strategies-workshop-milwaukee/
LOCATION:Westin Milwaukee\, 550 North Van Buren Street\, Milwaukee\, WI\, 53202\, United States
CATEGORIES:Regional Events
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/08/Milwaukee-Hotel-Westin.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190929T110000
DTEND;TZID=UTC:20190929T130000
DTSTAMP:20260423T122616
CREATED:20190820T231123Z
LAST-MODIFIED:20190820T231123Z
UID:20972-1569754800-1569762000@portal.pecaa.com
SUMMARY:Peer-to-Peer Brunch: Saratoga\, CA
DESCRIPTION:Join Us for Brunch\nWe hope you will join us for brunch and mimosas in Saratoga\, CA on Sunday\, September 29. This is a wonderful opportunity to get together and connect with fellow PECAA Silicone Valley peers as we discuss industry hot-topics and opportunities for running a successful private practice. \nThis event will be limited to the first 20 PECAA Members & 20 guests to register. The event is open to PECAA doctors\, staff members\, and prospective members. Please limit your RSVP to two individuals per practice.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-brunch-saratoga/
LOCATION:Saratoga Country Club\, 21990 Prospect Road\, Saratoga\, CA\, 95070\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/08/bigstock-Refreshing-Orange-Mimosa-Cockt-315876337.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190926T071500
DTEND;TZID=UTC:20190926T115500
DTSTAMP:20260423T122616
CREATED:20190724T034955Z
LAST-MODIFIED:20190820T000227Z
UID:20746-1569482100-1569498900@portal.pecaa.com
SUMMARY:Selling Strategies Workshop: Portland\, OR
DESCRIPTION:Selling Strategies Workshop\nWhile 70 percent of patients report having their eye exam performed by an independent eye care professional\, only 46 percent of patients reported to purchasing their eyewear from them. Patients have more choices for purchasing than ever before\, and this shows approximately 1 in 3 patients walk out without purchasing from their independent eye care professional. While most optometry and opticianry training focuses on the clinical and technical aspects of the industry\, few include formal sales and retail training. Since frame\, lens\, and contact sales account for an average of 60% of an optometric office’s total revenue\, this is a major problem that needs solving. \nWe invite Doctors\, Managers\, Spectacle Opticians\, Contact Lens Opticians and Paraoptometric Technicians to a half-day Selling Workshop designed to provide specific strategies to help you win the online retail battle and teaches specific ways to differentiate your business while giving patients a reason to buy from you – not online. Training also includes specific verbiage and scripting to better communicate vision solutions to patients and overcome their purchasing hesitation\, while helping better understand the business aspects to operate more efficiently and cost-effectively. \nThe workshop is open to PECAA Members & non-Members and is 100% free to attend. Earn COPE\, ABO\, NCLE and CPC credit. \nWe hope to see you there! \nREGISTER NOW \nVIEW AGENDA
URL:https://portal.pecaa.com/event/selling-strategies-workshop-portland/
LOCATION:Embassy Suites by Hilton Washington Square\, 9000 SW Washington Square Rd\, Tigard\, OR\, 97223\, United States
CATEGORIES:Regional Events
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/07/HI284446759.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190925T183000
DTEND;TZID=UTC:20190925T210000
DTSTAMP:20260423T122616
CREATED:20190723T055407Z
LAST-MODIFIED:20190723T055407Z
UID:20709-1569436200-1569445200@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Boise\, ID
DESCRIPTION:CE Dinner: Diabetes in 2019/2020\nDiscussion Outline: \nWe are pleased to bring Dr. Paul Chous to Boise for a 1-Hour CE in the Systemic/Ocular Disease Category. COPE ID: #60904-SD (COPE PENDING) \nThis course will consider the latest breaking clinical developments regarding the care of systemic diabetes and diabetic retinopathy. Practical information will be presented that can be immediately implemented into optometric practice. \nPresenter: Dr. Chous completed his undergraduate education at Brown University and UC Irvine\, and then received his Masters and Doctorate of Optometry degrees from UC Berkeley. He has a private practice specializing in diabetes eye care and education in Tacoma\, WA. He is the author of Diabetic Eye Disease: Lessons From a Diabetic Eye Doctor\,(2003)\, a feature writer for the web sites dLife.com and diabetesincontrol.com\, editorial advisor to Review of Optometry and Optometry Times\, and an adjunct instructor at Western University of Health Sciences. Dr. Chous has authored more than one hundred articles on diabetes and diabetic eye disease. \nThis dinner is open to doctors and 1-2 key staff members.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-boise-q319/
LOCATION:Twigs\, 1321 N Columbia Center Blvd #901A\, Kennewick\, WA\, 99336\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/dinner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190925T071500
DTEND;TZID=UTC:20190925T115500
DTSTAMP:20260423T122616
CREATED:20190724T032318Z
LAST-MODIFIED:20190724T032318Z
UID:20739-1569395700-1569412500@portal.pecaa.com
SUMMARY:Merchandising & Marketing Workshop: San Jose\, CA
DESCRIPTION:Merchandising & Marketing Your Optical Workshop\nAccording to the MBA Practice Profile\, frame\, lens\, and contact lens sales account for 60 percent of total revenue\, making it the largest single source of revenue in an independent optometric practice. When lens products and frame inventory is strategic\, the optical can be a profit center. On the contrary\, when there is no form of inventory management\, merchandising\, or marketing in place\, some of the important choices required for success are not made consciously. \nWe invite Doctors\, Managers\, Spectacle Opticians\, Contact Lens Opticians and Paraoptometric Technicians to a half-day Merchandising & Marketing Workshop designed to give attendees a better understanding on the process of merchandising\, creating compelling frame displays and managing frame inventory in order to maximize profitability. \nThe workshop is open to PECAA Members & non-Members and is 100% free to attend. Earn COPE\, ABO\, NCLE and CPC credit. \nWe hope to see you there! \nREGISTER NOW \nVIEW AGENDA
URL:https://portal.pecaa.com/event/optical-merchandising-workshop-sanjose/
LOCATION:Westin San Jose Il Fornaio\, 302 South Market Street\, San Jose\, CA\, 95113\, United States
CATEGORIES:Regional Events
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/07/gallery1_3-Grand-ballroom.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190924T100000
DTEND;TZID=UTC:20190924T110000
DTSTAMP:20260423T122616
CREATED:20190822T063100Z
LAST-MODIFIED:20190822T063100Z
UID:21029-1569319200-1569322800@portal.pecaa.com
SUMMARY:Webinar: Coordinating Benefits
DESCRIPTION:Coordinating Benefits: A Simple Plan to Improve Your Practice and Patient Care\nDate & Time: Tuesday\, September 24\, 2019  |  10:00am – 11:00am Pacific\nPresented by: Christine Schneider\, VP of Operations\, RevCycle Partners \nCourse Description: \nFor many optometry practices\, coordinating benefits is so complicated they opt not to even try to do so – despite the upsides for both the patient and the practice. \nIn this webinar\, Christine Schneider\, Vice President of Operations for RevCycle Partners\, will identify the missteps optometry practices commonly make when coordinating benefits and will specifically discuss: \n· How to sort through primary and secondary insurances and when to use each\n· How to correctly bill medical insurance and VSP\n· Rules often overlooked\n· The benefits to your practice and patients. \nREGISTER NOW
URL:https://portal.pecaa.com/event/coordinatingbenefits/
LOCATION:TX
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/Webinar-Header-Image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190920T173000
DTEND;TZID=UTC:20190920T193000
DTSTAMP:20260423T122616
CREATED:20190622T024403Z
LAST-MODIFIED:20190622T024439Z
UID:20427-1569000600-1569007800@portal.pecaa.com
SUMMARY:Vision Expo West: Member Appreciation Party
DESCRIPTION:Member Appreciation Party Around Vision Expo West\n\nWe are excited to invite you to our Member Appreciation Party during Vision Expo West! We hope you will join us on Friday\, September 20th for beverages\, hors d’oeuvres and the chance to connect with your peers. \nThe party will be held at Lagasse’s Stadium from 5:30pm – 7:30pm and is open house style\, so please feel free to come by at a time that is convenient for you. This event is open to all Member doctors\, staff members\, vendor partners and doctors who are interested in joining our group. PECAA’s Leadership Team will be in attendance and they are excited to connect and catch up with everyone! \nPlease limit your RSVP to four individuals per practice. \n\nREGISTER NOW
URL:https://portal.pecaa.com/event/vew-2019-party/
LOCATION:Lagasse’s Stadium\, 3325 Las Vegas Blvd. South\, Ste 101\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:State Association Events,Regional Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190917T183000
DTEND;TZID=UTC:20190917T210000
DTSTAMP:20260423T122616
CREATED:20190803T045155Z
LAST-MODIFIED:20190803T045155Z
UID:20893-1568745000-1568754000@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Charlotte\, NC
DESCRIPTION:Understanding the Basics of Financial Analysis\nDiscussion Outline: \n\nSo-called “gut perceptions” of how our practices are performing may or may not be on the mark. Certain activities may capture our attention more than others. We may think contact lens fittings are on the uptick\, or that we’re not seeing as many new patients as before\, when in fact other unseen trends are impacting our bottom line more. \nThat’s where Key Performance Indicators (KPIs) come in. Using consistent benchmarks facilitates reasoned decision making that responds to our true strengths and weaknesses in the marketplace. Tyler Judkins\, PECAA’s Business & Financial Advisor\, will join us as we focus on KPIs. Among our discussion points: \n\n\nTypes of Metrics: revenue\, optical\, staffing\, clinical.  Which ones are you measuring now?\nTools to record key metrics in real time\, including those in the PECAA portfolio (e.g. SuccessTrack) that support more accurate and meaningful tracking.\nApplying metrics analysis to direct real changes in your practice\nU.S. Averages versus California Averages\nCash Flow versus Profitability\n\nThis dinner is open to doctors and managers.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-charlotte-q319/
LOCATION:Ruth Chris – Charlotte\, 222 South Tryon St\, Charlotte\, NC\, 28202\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/02/bigstock-Business-People-Meeting-Eating-137506574-e1663109065501.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190911T183000
DTEND;TZID=UTC:20190911T210000
DTSTAMP:20260423T122616
CREATED:20190813T004344Z
LAST-MODIFIED:20190813T004344Z
UID:20915-1568226600-1568235600@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Orlando\, FL
DESCRIPTION:Financial Success Through Billing & Coding\nDiscussion Outline: \nFor our next Orlando area dinner we’ll be joined by PECAA’s Billing & Coding Advisors Teri Thurston & Libby MacFarland. \nWe know the revenue cycle is one of the financial pillars in any optometric business and that capturing all earned revenue in a timely fashion is essential. It can be a challenge to recognize opportunities within the day-to-day operations that may cause delayed payments or loss of revenue. However\, through denial prevention\, 90% of all payment delays can be eliminated! \nDuring this dinner\, we’ll discuss ideas on how to maximize reimbursements through strategic billing and coding techniques. You will be equipped to look for opportunities within your unique practice workflow to increase cash flow. Topic points include: \n\nFirst line of defense is collecting patient information and insurance verification\nTune into the coding elements that drives reimbursement\nIndividual medical and vision plans policies can vary\nOther opportunities to enhance revenue\n\n*While in the Orlando area\, Teri and Libby will also be available for onsite practice visits: email billing@pecaa.com to request a time. \nThis dinner is open to doctors and staff members who handle billing & coding.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-orlando-q319/
LOCATION:Capital Grill – Orlando\, 4200 Conroy Rd\, Orlando\, FL\, 32839\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/bigstock-161721278-e1663109105496.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190911T183000
DTEND;TZID=UTC:20190911T210000
DTSTAMP:20260423T122616
CREATED:20190802T012516Z
LAST-MODIFIED:20190802T012516Z
UID:20861-1568226600-1568235600@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Columbus\, OH
DESCRIPTION:Performance Reviews & Strategies\nDiscussion Outline: \nPerformance reviews present both opportunities and challenges. On one hand\, reviews are the primary vehicle for an employer and employee to engage in a disciplined\, in-depth meeting of minds on the working relationship. On the other hand\, if not carried out properly\, they may actually lead to misunderstandings that lower morale and reduce an employee’s motivation.\n\nAt our upcoming dinner\, we’ll be joined by PECAA’s Jenny Wiley\, Practice Operations Advisor*\, as we discuss strategies for conducting performance reviews that benefit both employer and employee. What works\, and what are the pitfalls to avoid? \n*While in the area\, Jenny will also be available for onsite practice visits.  Email Jenny (jenny@pecaa.com) to request a time. \nThis dinner is open to doctors and office managers who handle human resources.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-columbus-q319-2/
LOCATION:Mezza\, 12 W Bridge Street\, Dublin\, OH\, 43017\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/bigstock-Dinner-Dining-Wine-Cheers-Part-118511204-e1663190023891.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190911T071500
DTEND;TZID=UTC:20190911T115500
DTSTAMP:20260423T122616
CREATED:20190724T023655Z
LAST-MODIFIED:20190724T023655Z
UID:20726-1568186100-1568202900@portal.pecaa.com
SUMMARY:Merchandising & Marketing Workshop: Philadelphia\, PA
DESCRIPTION:Merchandising & Marketing Your Optical Workshop\nAccording to the MBA Practice Profile\, frame\, lens\, and contact lens sales account for 60 percent of total revenue\, making it the largest single source of revenue in an independent optometric practice. When lens products and frame inventory is strategic\, the optical can be a profit center. On the contrary\, when there is no form of inventory management\, merchandising\, or marketing in place\, some of the important choices required for success are not made consciously. \nWe invite Doctors\, Managers\, Spectacle Opticians\, Contact Lens Opticians and Paraoptometric Technicians to a half-day Merchandising & Marketing Workshop designed to give attendees a better understanding on the process of merchandising\, creating compelling frame displays and managing frame inventory in order to maximize profitability. \nThe workshop is open to PECAA Members & non-Members and is 100% free to attend. Earn COPE\, ABO\, NCLE and CPC credit. \nWe hope to see you there! \nREGISTER NOW \nVIEW AGENDA
URL:https://portal.pecaa.com/event/optical-merchandising-workshop-philadelphia/
LOCATION:Sheraton Philadelphia Society Hill Hotel\, One Dock Street\, Philadelphia\, PA\, 19106\, United States
CATEGORIES:Regional Events
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/07/178446474.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190910T183000
DTEND;TZID=UTC:20190910T210000
DTSTAMP:20260423T122616
CREATED:20190813T002730Z
LAST-MODIFIED:20190813T002730Z
UID:20912-1568140200-1568149200@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Jacksonville\, FL
DESCRIPTION:Financial Success Through Billing & Coding\nDiscussion Outline: \nFor our next Jacksonville area dinner we’ll be joined by PECAA’s Billing & Coding Advisors Teri Thurston & Libby MacFarland. \nWe know the revenue cycle is one of the financial pillars in any optometric business and that capturing all earned revenue in a timely fashion is essential. It can be a challenge to recognize opportunities within the day-to-day operations that may cause delayed payments or loss of revenue. However\, through denial prevention\, 90% of all payment delays can be eliminated! \nDuring this dinner\, we’ll discuss ideas on how to maximize reimbursements through strategic billing and coding techniques. You will be equipped to look for opportunities within your unique practice workflow to increase cash flow. Topic points include: \n\nFirst line of defense is collecting patient information and insurance verification\nTune into the coding elements that drives reimbursement\nIndividual medical and vision plans policies can vary\nOther opportunities to enhance revenue\n\n*While in the Jacksonville area\, Teri and Libby will also be available for onsite practice visits: email billing@pecaa.com to request a time. \nThis dinner is open to doctors and staff members who handle billing & coding.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-jacksonville-q319/
LOCATION:Cooper’s Hawk – Jacksonville\, 4850 Big Island Drive\, Jacksonville\, FL\, 32246\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/peer-to-peer-dinner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190910T183000
DTEND;TZID=UTC:20190910T210000
DTSTAMP:20260423T122616
CREATED:20190723T225746Z
LAST-MODIFIED:20190723T225746Z
UID:20715-1568140200-1568149200@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Denver\, CO
DESCRIPTION:TopGolf & Open Forum\nWe’ll be mixing it up a little for our upcoming dinner! \nOur venue will be Topgolf. We’ll begin in a private room to conduct the business end of things. Next\, we’ll move to our own reserved area where we can sit\, relax\, converse\, enjoy a meal… and\, if you like\, swing some clubs! \nOur topic will be open forum\, so come prepared to discuss whatever is on your mind! \nThis dinner is open to doctors and 1-2 key staff Members per practice.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-denver-q319/
LOCATION:Topgolf – Denver\, 10601 East Easter Ave\, Centennial\, CO\, 80112\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/07/topgolf.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190910T100000
DTEND;TZID=UTC:20190910T110000
DTSTAMP:20260423T122616
CREATED:20190822T010857Z
LAST-MODIFIED:20190829T013325Z
UID:21010-1568109600-1568113200@portal.pecaa.com
SUMMARY:Webinar: 21st Century Cures Act
DESCRIPTION:A Discussion About the 21st Century Cures Act\nDate & Time: Tuesday\, September 10\, 2019  | 10:00am – 11:00am Pacific\nPresented by: Jim Grue\, OD \nCourse Description: \nPlease join this webinar for a discussion about the 21st Century Cures Act – what it is\, why it’s critical for eye care providers to be aware of\, and actions all eye care providers can be taking. \nThis webinar is sponsored by PECAA’s Premier Vendor Partner HOYA. \nREGISTER NOW
URL:https://portal.pecaa.com/event/21stcenturycures/
LOCATION:TX
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/08/webinar-image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190910T071500
DTEND;TZID=UTC:20190910T122500
DTSTAMP:20260423T122616
CREATED:20190723T235544Z
LAST-MODIFIED:20190723T235544Z
UID:20722-1568099700-1568118300@portal.pecaa.com
SUMMARY:Selling Strategies Workshop: Atlanta\, GA
DESCRIPTION:Selling Strategies Workshop\nWhile 70 percent of patients report having their eye exam performed by an independent eye care professional\, only 46 percent of patients reported to purchasing their eyewear from them. Patients have more choices for purchasing than ever before\, and this shows approximately 1 in 3 patients walk out without purchasing from their independent eye care professional. While most optometry and opticianry training focuses on the clinical and technical aspects of the industry\, few include formal sales and retail training. Since frame\, lens\, and contact sales account for an average of 60% of an optometric office’s total revenue\, this is a major problem that needs solving. \nWe invite Doctors\, Managers\, Spectacle Opticians\, Contact Lens Opticians and Paraoptometric Technicians to a half-day Selling Workshop designed to provide specific strategies to help you win the online retail battle and teaches specific ways to differentiate your business while giving patients a reason to buy from you – not online. Training also includes specific verbiage and scripting to better communicate vision solutions to patients and overcome their purchasing hesitation\, while helping better understand the business aspects to operate more efficiently and cost-effectively. \nThe workshop is open to PECAA Members & non-Members and is 100% free to attend. Earn COPE\, ABO\, NCLE and CPC credit. \nWe hope to see you there! \nREGISTER NOW \nVIEW AGENDA
URL:https://portal.pecaa.com/event/selling-strategies-workshop-atlanta/
LOCATION:Atlanta Marriott Perimeter Center\, 246 Perimeter Center Pkwy\, Atlanta\, GA\, 30046\, United States
CATEGORIES:Regional Events
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/07/b7028bc83a044c83aac9ed7f65966ac2_MEDIUM.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190909T173000
DTEND;TZID=UTC:20190909T183000
DTSTAMP:20260423T122616
CREATED:20190802T040143Z
LAST-MODIFIED:20190802T040143Z
UID:20864-1568050200-1568053800@portal.pecaa.com
SUMMARY:Webinar: When to Bring On An Associate
DESCRIPTION:When to Bring On An Associate\nDate & Time: Monday\, September 9\, 2019  |  5:30pm – 6:30pm Pacific\nPresented by: Jerry Sude\, OD \nCourse Description: \nThis lecture will discuss how to determine when an associate is needed\, whether to take the place of an existing OD or to bring in a new associate\, as well as what financial and patient volume considerations need to be addressed. We will also go over how to ensure common mistakes are not missed when structuring an associate contract that could create a financial burden on the practice. \nREGISTER NOW
URL:https://portal.pecaa.com/event/associate/
LOCATION:TX
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/Webinar-Header-Image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190905T183000
DTEND;TZID=UTC:20190905T210000
DTSTAMP:20260423T122616
CREATED:20190802T041716Z
LAST-MODIFIED:20190802T041716Z
UID:20866-1567708200-1567717200@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Kennewick\, WA
DESCRIPTION:Staff Oriented Event: Overcoming the Retail World\nDiscussion Outline: \nAre you tired of hearing things your patients say\, like “I only want what my insurance covers”? If so\, come join us for good food and conversation as we look at strategies to up our game in the exam lane & dispensary\, \nHoya’s Christina McClure will join us to help guide this conversation on how to maximize patient retention and be profitable without compromising products\, service and patient satisfaction. Among our discussion points: \n\nHow to overcome retail pain points\nRetention\nSelling vs. education\nDo you have the right products?\nComfort levels with design\nAnd more!\n\nThis dinner is open to doctors and staff.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-kennewick-q319/
LOCATION:Rock Wood Fired Pizza\, 4862 W Hildebrand Blvd\, Kennewick\, WA\, 99337\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/03/bigstock-169920449-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190905T183000
DTEND;TZID=UTC:20190905T210000
DTSTAMP:20260423T122616
CREATED:20190730T225707Z
LAST-MODIFIED:20190730T225707Z
UID:20806-1567708200-1567717200@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Indianapolis\, IN
DESCRIPTION:Cash Flow\nDiscussion Outline: \nWhen we picture a money-making venture\, we call it “profitable.” That’s certainly a must in the long term\, yet just as important on a day-to-day basis is having enough cash on hand to operate. In other words\, we all need to have a handle on cash flow. \nCome join us for a good dinner and conversation as we focus on the ins and outs of cash flow\, and ways to make it work to our advantage. \nDiscussion points include: \n\nWhy cash flow drives practice value\nThe connection between cash flow\, accounts receivables\, and inventory management\nHow cash flow and effective accounts receivable management keeps businesses alive\nInvestor ratios that practices use to monitor their cash flow\nand more\n\nThis dinner is open to doctors and 2-3 key staff members.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-indianapolis-q319/
LOCATION:Ruth Chris – Indianapolis\, 2727 E 86th St\, Indianapolis\, IN\, 46240\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/peer-to-peer-image-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190904T183000
DTEND;TZID=UTC:20190904T210000
DTSTAMP:20260423T122616
CREATED:20190725T235844Z
LAST-MODIFIED:20190725T235844Z
UID:20773-1567621800-1567630800@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Woodland Hills\, CA
DESCRIPTION:Profitability: Knowing Your Numbers and What They Mean\nDiscussion Outline: \n\nSo-called “gut perceptions” of how our practices are performing may or may not be on the mark. Certain activities may capture our attention more than others. We may think contact lens fittings are on the uptick\, or that we’re not seeing as many new patients as before\, when in fact other unseen trends are impacting our bottom line more. \nThat’s where Key Performance Indicators (KPIs) come in. Using consistent benchmarks facilitates reasoned decision making that responds to our true strengths and weaknesses in the marketplace. Tyler Judkins\, PECAA’s Business & Financial Advisor\, will join us as we focus on KPIs. Among our discussion points: \n\n\nTypes of Metrics: revenue\, optical\, staffing\, clinical.  Which ones are you measuring now?\nTools to record key metrics in real time\, including those in the PECAA portfolio (e.g. SuccessTrack) that support more accurate and meaningful tracking.\nApplying metrics analysis to direct real changes in your practice\nU.S. Averages versus California Averages\nCash Flow versus Profitability\n\nThis dinner is open to doctors and managers.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-woodlandhills-q319/
LOCATION:Ruth Chris – Woodland Hills\, 6100 Topanga Canyon Blvd\, Woodland Hills\, CA\, 91367\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/07/peer-to-peer-dinner-table-e1663190121362.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190904T100000
DTEND;TZID=UTC:20190904T110000
DTSTAMP:20260423T122616
CREATED:20190814T233545Z
LAST-MODIFIED:20190814T233545Z
UID:20925-1567591200-1567594800@portal.pecaa.com
SUMMARY:Webinar: The Role of Biologics in Treating Dry Eye Disease
DESCRIPTION:The Role of Biologics in Treating Dry Eye Disease\nDate & Time: Wednesday\, September 4\, 2019  |  10:00am – 11:00am Pacific\nPresented by: Mila Ioussifova\, OD \nCourse Description: \nThis lecture will discuss the types of amniotic membranes\, grafts\, PRP\, etc. available to treat Ocular Surface Disease including two cases where Prokera was used. \nREGISTER NOW
URL:https://portal.pecaa.com/event/biologics/
LOCATION:TX
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/Webinar-Header-Image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190903T183000
DTEND;TZID=UTC:20190903T210000
DTSTAMP:20260423T122616
CREATED:20190725T235502Z
LAST-MODIFIED:20190725T235502Z
UID:20769-1567535400-1567544400@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Costa Mesa\, CA
DESCRIPTION:Profitability: Knowing Your Numbers and What They Mean\nDiscussion Outline: \n\nSo-called “gut perceptions” of how our practices are performing may or may not be on the mark. Certain activities may capture our attention more than others. We may think contact lens fittings are on the uptick\, or that we’re not seeing as many new patients as before\, when in fact other unseen trends are impacting our bottom line more. \nThat’s where Key Performance Indicators (KPIs) come in. Using consistent benchmarks facilitates reasoned decision making that responds to our true strengths and weaknesses in the marketplace. Tyler Judkins\, PECAA’s Business & Financial Advisor\, will join us as we focus on KPIs. Among our discussion points: \n\n\nTypes of Metrics: revenue\, optical\, staffing\, clinical.  Which ones are you measuring now?\nTools to record key metrics in real time\, including those in the PECAA portfolio (e.g. SuccessTrack) that support more accurate and meaningful tracking.\nApplying metrics analysis to direct real changes in your practice\nU.S. Averages versus California Averages\nCash Flow versus Profitability\n\nThis dinner is open to doctors and managers.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-costamesa-q319/
LOCATION:The Capital Grille – Costa Mesa\, 3333 Bristol St\, Costa Mesa\, CA\, 92626\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/bigstock-161721278-e1663109105496.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190829T183000
DTEND;TZID=UTC:20190829T210000
DTSTAMP:20260423T122616
CREATED:20190715T230711Z
LAST-MODIFIED:20190715T230711Z
UID:20577-1567103400-1567112400@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Phoenix\, AZ
DESCRIPTION:KPI’s\nDiscussion Outline: \nWhile sometimes “gut perceptions” of how our practices are performing can be on the mark\, certain salient aspects often capture our attention more than others. It may seem – anecdotally – that contact lens fittings are on the uptick\, or that a certain demographic of customer is dropping off a bit\, etc.\, when other unseen trends are impacting our businesses more. \nMuch of the answer lies in tracking our practices’ Key Performance Indicators (KPIs). Using consistent benchmarks facilitates reasoned decision making that responds to our true strengths and weaknesses in the marketplace. Please join us for a good meal at our upcoming dinner as we discuss: \n\nU.S. Averages versus Arizona Averages\nTypes of Metrics: revenue\, optical\, staffing\, clinical. How do we best understand and group them?\nTools to record key metrics in real time\, including those in the PECAA portfolio (e.g. SuccessTrack) that support more accurate and meaningful tracking.\nThe bottom line: using your metrics to improve the future performance of your practice.\n\nBryan Hoban\, PECAA’s Member Business Manager\, will be onsite for this event and available to answer any questions you may have. \nThis dinner is open to doctors and 1-2 key staff members.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-phoenix-q319/
LOCATION:Arrogant Butcher\, 2 E Jefferson St #150\, Phoenix\, AZ\, 85004\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/07/ptp-dinner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190828T173000
DTEND;TZID=UTC:20190828T183000
DTSTAMP:20260423T122616
CREATED:20190730T073112Z
LAST-MODIFIED:20190730T073112Z
UID:20802-1567013400-1567017000@portal.pecaa.com
SUMMARY:CE Webinar: Management of Ocular Injuries
DESCRIPTION:Management of Ocular Injuries\n~COPE ID: 63234-AS~\nDate & Time: Wednesday\, August 28\, 2019  |  5:30pm – 6:30pm Pacific\nPresented by: Roya Attar\, OD\, MBA\, FAAO \nCourse Description: \nThis course reviews the epidemiology\, diagnosis and management of chemical and mechanical injuries to the eye and the ocular adnexa. Pathologic sequelae of various injuries are reviewed. Proper management of each condition is discussed as well. \nREGISTER NOW
URL:https://portal.pecaa.com/event/box-2/
LOCATION:TX
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/08/webinar-image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190827T183000
DTEND;TZID=UTC:20190827T210000
DTSTAMP:20260423T122616
CREATED:20190717T002151Z
LAST-MODIFIED:20190717T002151Z
UID:20583-1566930600-1566939600@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: La Jolla\, CA
DESCRIPTION:Understanding the Basis of Financial Analysis\nDiscussion Outline: \nWhile sometimes “gut perceptions” of how our practices are performing can be on the mark\, certain salient aspects often capture our attention more than others. It may seem – anecdotally – that contact lens fittings are on the uptick\, or that a certain demographic of customer is dropping off a bit\, etc.\, when other unseen trends are impacting our businesses more. \nMuch of the answer lies in tracking our practices’ Key Performance Indicators (KPIs). Using consistent benchmarks facilitates reasoned decision making that responds to our true strengths and weaknesses in the marketplace. Please join us for a good meal at our upcoming dinner as we discuss: \n\nU.S. Averages versus California Averages\nTypes of Metrics: revenue\, optical\, staffing\, clinical. How do we best understand and group them?\nTools to record key metrics in real time\, including those in the PECAA portfolio (e.g. SuccessTrack) that support more accurate and meaningful tracking.\nThe bottom line: using your metrics to improve the future performance of your practice.\n\nTyler Judkins\, PECAA’s Business & Financial Advisor\, will be onsite for this event and available to answer any questions you may have. \nThis dinner is open to doctors and 2-3 key staff members.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-lajolla-q319/
LOCATION:Donovan’s\, 1250 Prospect St\, La Jolla\, CA\, 92037\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/bigstock-catering-food-89562044.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190821T183000
DTEND;TZID=UTC:20190821T210000
DTSTAMP:20260423T122616
CREATED:20190705T234346Z
LAST-MODIFIED:20190705T234346Z
UID:20521-1566412200-1566421200@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Nashville\, TN
DESCRIPTION:Staffing: Levels\, Reviews\, Salaries & More\nDiscussion Outline: \nIn today’s competitive eyecare environment\, how our staff manages our patients – thereby defining each customer’s overall experience – is more important than ever.  As owners or managers\, this raises the stakes in terms of how we manage our staff members. \nPlease join us for a good meal at our upcoming dinner as we discuss: \n\nHow do you determine the correct level of staffing?\nWhat are the best methods for finding and retaining quality employees?\nPerformance reviews: how often\, who does them\, and what methods do you use?\nHow do you determine salaries and raises? Do certain positions “top out” in pay?\n\nJenny Wiley\, PECAA’s Practice Operations Advisor\, will be onsite for this event and available to answer any questions you may have. \nThis dinner is open to doctors and managers with dedicated HR roles.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-nashville-q319/
LOCATION:Amerigo\, 1920 West End Ave\, Nashville\, TN\, 37203\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/02/bigstock-Business-People-Meeting-Eating-137506574-e1663109065501.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190820T183000
DTEND;TZID=UTC:20190820T210000
DTSTAMP:20260423T122616
CREATED:20190703T015432Z
LAST-MODIFIED:20190703T015432Z
UID:20501-1566325800-1566334800@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Midvale\, UT
DESCRIPTION:Building Wealth at TopGolf\nWe’ll be mixing it up a little for our upcoming Salt Lake City dinner! \nOur venue will be Topgolf. We’ll begin in a private room to conduct the business end of things. Next\, we’ll move to our own reserved area where we can sit\, relax\, converse\, enjoy a meal… and\, if you like\, swing some clubs! \nOur topic will be using our practices to build wealth. Tyler Judkins\, Business & Financial Advisor\, PECAA\, will join us as we discuss financial strategies between drives. \nThis dinner is open to doctors and 1-2 key staff Members per practice.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-utah-q319/
LOCATION:Topgolf – Salt Lake City\, 920 Jordan River Blvd\, Midvale\, UT\, 84047\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/07/topgolf.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190819T100000
DTEND;TZID=UTC:20190819T110000
DTSTAMP:20260423T122616
CREATED:20190730T073334Z
LAST-MODIFIED:20190730T073334Z
UID:20804-1566208800-1566212400@portal.pecaa.com
SUMMARY:Webinar: Learn What Your Income Statement Is Telling You
DESCRIPTION:Learn What Your Income Statement Is Telling You\nDate & Time: Monday\, August 19\, 2019  |  10:00am – 11:00am Pacific\nPresented by: PECAA’s MBA Team \nCourse Description: \n“Accounting is the language of business. If you can’t speak the language\, it’s difficult to win the game.” -Warren Buffett \nJoin your PECAA MBA Team to learn what your income statement is telling you. While sometimes individuals ‘gut perceptions’ of how their practices are performing can be on the mark\, often times it’s more difficult to determine other unseen trends that may be impacting the business. Much of the answer lies in understanding what your financial statements are telling you. \nJoin us for a webinar as we discuss how topics such as benchmarks\, what you should be looking at on your income statement\, staffing\, accounts receivable\, etc. all affect your income statement. \nREGISTER NOW
URL:https://portal.pecaa.com/event/incomestatement/
LOCATION:TX
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/Webinar-Header-Image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190814T183000
DTEND;TZID=UTC:20190814T210000
DTSTAMP:20260423T122616
CREATED:20190715T231941Z
LAST-MODIFIED:20190715T231941Z
UID:20580-1565807400-1565816400@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Bellevue\, WA
DESCRIPTION:9 Qualities Patients Want Most from their Eye Care Providers\nDiscussion Outline: \nRecent research ranks nine areas of healthcare performance and their importance to patients. The areas include: Convenience\, Insurance Coverage\, Menu of Services\, Price\, Quality of Care\, Reputation\, Service Availability\, Speed of Delivery\, and Staff. \nHow do you think each category ranks? Come prepared to join us in a discussion of our perception vs the actual patient response! We’ll enjoy a good meal as we take a look at the results. Our conversation may also include: \n\nWhat do patients value most when seeking a practice?\nWhat differs among generations?\nWhat hazards and opportunities lie ahead?\n\nThis dinner is open to doctors and 1-2 key staff members.  \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-bellevue-q319/
LOCATION:Bellevue Brewing\, 1820 130th Ave NE\, Bellevue\, WA\, 98005\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/bigstock-Dinner-Dining-Wine-Cheers-Part-118511204-e1663190023891.jpg
END:VEVENT
END:VCALENDAR