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X-WR-CALNAME:PECAA | Professional Eye Care Associates of America
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X-WR-CALDESC:Events for PECAA | Professional Eye Care Associates of America
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BEGIN:VTIMEZONE
TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20190101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20191203T100000
DTEND;TZID=UTC:20191203T110000
DTSTAMP:20260423T141208
CREATED:20191113T042935Z
LAST-MODIFIED:20191113T042935Z
UID:21982-1575367200-1575370800@portal.pecaa.com
SUMMARY:Webinar: Enhanced VSP Premier Program Benefits
DESCRIPTION:Enhanced Benefits Provide More Education & Business-Building Opportunities\nDate & Time: Tuesday\, December 3\, 2019  |  10:00am – 11:00am Pacific\nPresented by: Joe Romo\, VSP \nCourse Description: \nVSP Global® Premier Program benefits are being enhanced with complimentary education\, training\, career and business solutions for practices. Attend this webinar to learn about two new offerings from the Premier Program – Premier Academy360TM and Premier PathwaysTM. \n\n Premier Academy360 is for VSP® network doctors and staff. It’s a suite of exclusive learning experiences designed to help you build your practice’s business. You’ll find workshops\, webinars\, and videos\, and if you’re a Premier Program Private Practice\, you’ll have exclusive access to eLearnings as well.\n Premier Pathways provides opportunities for private practice doctors to choose the next step in their professional journey\, including entry\, ownership\, and practice expansion.\n\nJoin Joe Romo as he shares these exciting new programs designed to create opportunities for private practice doctors to differentiate and compete in the marketplace. \nREGISTER NOW
URL:https://portal.pecaa.com/event/enhanced-vsp-benefits/
LOCATION:OR
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/Webinar-Header-Image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191202T183000
DTEND;TZID=UTC:20191202T210000
DTSTAMP:20260423T141208
CREATED:20191102T060318Z
LAST-MODIFIED:20191102T060318Z
UID:21929-1575311400-1575320400@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Pasadena\, CA
DESCRIPTION:Maximizing the Patient Experience\nMany companies have made customer experience the top priority in their business for a simple reason; happy customers make loyal customers and loyal customers drive higher revenues. Implementing and delivering this strategy successfully can be challenging.  Among the topic points we’ll discuss together:\n\nWinning the first impression\nDelivering a successful patient journey\nMeasuring the patient experience\n\nAre you delivering an exceptional patient experience? Is every interaction in the patient journey the best experience possible? Join us to discuss how to maximize the patient experience to help grow your practice.\nThis dinner is open to doctors and 2-3 key staff members. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-pasadena-q419/
LOCATION:Ruth Chris – Pasadena\, 369 E Colorado Blvd\, Pasadena\, CA\, 91101\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/peer-to-peer-dinner-party.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191120T183000
DTEND;TZID=UTC:20191120T210000
DTSTAMP:20260423T141208
CREATED:20191101T004349Z
LAST-MODIFIED:20191101T004349Z
UID:21875-1574274600-1574283600@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Phoenix\, AZ
DESCRIPTION:Open Forum: Planning for 2020\nFor our final dinner of the year we’ll gather to share a good meal and conversation. We may take the opportunity to reflect on 2019\, but mostly we will focus on ideas for success in 2020. Among the many possible topic points: \n\nPECAA’s Association Health Plan\nPECAA Integrated Eye Care Initiative\nEyewear Trends\n& More!\n\nThis dinner is open to doctors and 2-3 key staff members. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-phoenix-q419-2/
LOCATION:Southern Rail\, 300 W Camelback Rd.\, Suite 2\, Phoenix\, AZ\, 85013\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/02/bigstock-Business-People-Meeting-Eating-137506574-e1663109065501.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191120T183000
DTEND;TZID=UTC:20191120T210000
DTSTAMP:20260423T141208
CREATED:20191023T000512Z
LAST-MODIFIED:20191023T000512Z
UID:21750-1574274600-1574283600@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Nashville\, TN
DESCRIPTION:Open Forum\nFor our upcoming Nashville dinner\, our venue will be Topgolf! \nWe’ll begin in a private room to conduct the business end of things with our vendor presentation and PECAA news. \nNext\, we’ll move to our own reserved area where we can sit\, relax\, converse\, enjoy dinner… and of course\, if you like\, drive some golf balls! \nThis dinner is open to doctors and 2-3 key staff members. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-nashville-q419/
LOCATION:Topgolf – Nashville\, 500 Cowan St\, Nashville\, TN\, 37207\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/07/topgolf.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191119T183000
DTEND;TZID=UTC:20191119T210000
DTSTAMP:20260423T141208
CREATED:20191030T055347Z
LAST-MODIFIED:20191030T055347Z
UID:21857-1574188200-1574197200@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Denver\, CO
DESCRIPTION:Knowing Your Numbers (KPIs)\nSo-called “gut perceptions” of how our practices are performing may or may not be on the mark. Certain activities may capture our attention more than others. We may think contact lens fittings are on the uptick\, or that we’re not seeing as many new patients as before\, when in fact other unseen trends are impacting our bottom line more. \nThat’s where Key Performance Indicators (KPIs) come in. Using consistent benchmarks facilitates reasoned decision making that responds to our true strengths and weaknesses in the marketplace. At our upcoming dinner\, Tyler Judkins*\, PECAA Business & Financial Advisor\, will join us as we focus on KPIs. Among our discussion points: \n\nTypes of Metrics: revenue\, optical\, staffing\, clinical.  Which ones are you measuring now?\nTools to record key metrics in real time\, including those in the PECAA portfolio (e.g. SuccessTrack) that support more accurate and meaningful tracking.\nApplying metrics analysis to direct real changes in your practice.\nU.S. Averages versus Colorado Averages.\nCash Flow versus Profitability.\n\nThis dinner is open to doctors and managers. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-denver-q419/
LOCATION:Capital Grill – Denver\, 1450 Larimer St\, Denver\, CO\, 80202\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/07/peer-to-peer-dinner-table-e1663190121362.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191118T183000
DTEND;TZID=UTC:20191118T210000
DTSTAMP:20260423T141208
CREATED:20191029T051637Z
LAST-MODIFIED:20191029T051637Z
UID:21849-1574101800-1574110800@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Columbus\, OH
DESCRIPTION:Open Forum: 2020 Growth Ideas\nFor our final dinner of the year we’ll gather to share a good meal and conversation. We may take the opportunity to look back at the year now closing\, but mostly we’ll focus on ideas for success in 2020. Among the many possible topic points: \n\nPECAA Health Care Program\nPECAA Integrated Eye Care Initiative\nEyewear Trends\n& More!\n\nThis dinner is open to doctors and 2-3 key staff members. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-columbus-q419/
LOCATION:Ruth Chris – Columbus\, 511 N High St\, Columbus\, OH\, 43215\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/peer-to-peer-dinner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191118T100000
DTEND;TZID=UTC:20191118T110000
DTSTAMP:20260423T141208
CREATED:20191017T020511Z
LAST-MODIFIED:20191017T020511Z
UID:21709-1574071200-1574074800@portal.pecaa.com
SUMMARY:Webinar: Front Office Procedures / Memorable First & Last Impressions
DESCRIPTION:Front Office Procedures / Memorable First & Last Impressions\nDate & Time: Monday\, November 18\, 2019  |  10:00am – 11:00am Pacific\nPresented by: Sharon Carter\, Eye Care Optometric Consulting \nCourse Description: \nHow important is the first impression and the last impression patients get when visiting your office? Learn how to make a positive impression beginning with scheduling the appointment\, through the duration of your patients’ visit until the patient walks out of the door. Topics covered will include telephone procedures\, greeting patients\, appointment scheduling\, checking out and collecting charges\, pre-appointing along with any other interactions with the patient that might occur in the front office. \nREGISTER NOW
URL:https://portal.pecaa.com/event/patient-lifetime-value-2/
LOCATION:OR
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/08/webinar-image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191116T183000
DTEND;TZID=UTC:20191116T203000
DTSTAMP:20260423T141208
CREATED:20191017T055031Z
LAST-MODIFIED:20191023T000005Z
UID:21723-1573929000-1573936200@portal.pecaa.com
SUMMARY:CE Dinner: Monterey\, CA
DESCRIPTION:AMD and AMD Masquerades\n\nWe are pleased to invite you to a CE Dinner around the Monterey Symposium in Monterey\, CA on Saturday\, November 16. \nWe hope you will join us from 6:30pm – 8:30pm for a discussion on AMD and AMD Masquerades (COPE ID: 63195-PS)\, presented by Mohammad Rafieetary\, OD\, FAAO. \nA number of conditions can mimic age-related macular degeneration (AMD). These masquerading entities may lead to misdiagnosis and mismanagement of the patient. AMD is a specific disease entity that should be distinguished from other degenerative and non-degenerative macular disease. This presentation will first review the demographics as well as the clinical and diagnostic characteristics of AMD. Then\, a number of masquerading cases and conditions will be presented with a review of typical findings of each condition and the contrasting differences of each conditions vs. AMD. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-monterey-q419/
LOCATION:Monterey Plaza Hotel & Spa\, 400 Cannery Row\, Monterey\, CA\, 93940\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/bigstock-catering-food-89562044.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191114T183000
DTEND;TZID=UTC:20191114T210000
DTSTAMP:20260423T141208
CREATED:20191029T054704Z
LAST-MODIFIED:20191029T054704Z
UID:21854-1573756200-1573765200@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Boise\, ID
DESCRIPTION:Maximizing the Patient Experience\nFor our next Boise area dinner\, we’ll be joined by Jenny Wiley\, PECAA’s Practice Operations Advisor. \nMany companies have made customer experience the top priority in their business for a simple reason; happy customers make loyal customers and loyal customers drive higher revenues. The challenges are implementing and delivering this strategy successfully. Among the topic points we’ll discuss together: \n\nWinning the first impression\nDelivering a successful patient journey\nMeasuring the patient experience\n\nAre you delivering an exceptional patient experience? Is every interaction in the patient journey the best experience possible? Join us to discuss how to maximize the patient experience to help grow your practice. \nThis dinner is open to doctors and 2-3 key staff members. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-boise-q419/
LOCATION:Richard’s @ the Inn at 500 Capital\, 500 South Capitol Blvd\, Boise\, ID\, 83702\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/bigstock-Dinner-Dining-Wine-Cheers-Part-118511204-e1663190023891.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191114T183000
DTEND;TZID=UTC:20191114T210000
DTSTAMP:20260423T141208
CREATED:20191015T004128Z
LAST-MODIFIED:20191015T004128Z
UID:21668-1573756200-1573765200@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Kennewick\, WA
DESCRIPTION:Open Forum\nWe’ll close out our year with an open forum. Our discussion points may include: \n\nPECAA’s New Association Health Plan: A new\, Member-exclusive health care solution that provides affordable health care coverage for doctors\, staff\, and their families.\nYear in Review: Let’s share a few of our triumphs and challenges\, or perhaps some interesting anecdotes from 2019.\nWish List: What would you like to see PECAA focus on in 2020?\n\nThis dinner is open to doctors and 2-3 key staff members. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-kennewick-q419/
LOCATION:Twigs\, 1321 N Columbia Center Blvd #901A\, Kennewick\, WA\, 99336\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/peer-to-peer-image-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191114T100000
DTEND;TZID=UTC:20191114T110000
DTSTAMP:20260423T141208
CREATED:20191017T004927Z
LAST-MODIFIED:20191017T004927Z
UID:21705-1573725600-1573729200@portal.pecaa.com
SUMMARY:Webinar: The 4 Essentials of Increasing Patient Lifetime Value
DESCRIPTION:The 4 Essentials of Increasing Patient Lifetime Value\nDate & Time: Thursday\, November 14\, 2019  |  10:00am – 11:00am Pacific\nPresented by: Josh Rich\, Innexus by Innereactive \nCourse Description: \nLong term practice growth requires more than just attracting new patients. Walk away with the formula for improving all four key areas of marketing influence within your practice! \nREGISTER NOW
URL:https://portal.pecaa.com/event/patient-lifetime-value/
LOCATION:OR
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/Webinar-Header-Image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191113T183000
DTEND;TZID=UTC:20191113T210000
DTSTAMP:20260423T141208
CREATED:20191030T060239Z
LAST-MODIFIED:20191030T060239Z
UID:21860-1573669800-1573678800@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Salt Lake City\, UT
DESCRIPTION:Vision Insurance: Pros & Cons\nVision insurance plays a role in just about every eyecare practice\, even if you are not directly contracted. Navigating the coverage and benefit structure of each plan can be a challenge. Today\, patients have even more choices for purchasing than ever before\, making our understanding of vision plans increasingly more essential to the financial health of the practice. \nDuring this dinner\, we will be discussing ideas on how to recognize and maximize growth opportunities through vision insurance to increase practice revenue. \nOur topic points include: \n\nSelling techniques to increase capture rate\nKnowledge of the benefits and coverage\, vision and medical\nPatient relationship building\nMarketing tips\n\nTeri Thurston\, PECAA’s Billing & Coding Advisor\, will join us to lend her expertise to our discussion. \nThis dinner is open to doctors and staff who handle billing & coding. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-slc-q419/
LOCATION:Bambara @ Kimpton Hotel Monaco\, 15 W 200 S\, Salt Lake City\, UT\, 84101\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/bigstock-161721278-e1663109105496.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191113T183000
DTEND;TZID=UTC:20191113T210000
DTSTAMP:20260423T141208
CREATED:20191029T054246Z
LAST-MODIFIED:20191112T043454Z
UID:21852-1573669800-1573678800@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Honolulu\, HI
DESCRIPTION:Integrated Eye Care Initiative\nWe are now on the cusp of the second wave of healthcare reform being driven by the 21st Century Cures Act and the transition from fee-for-service to outcome-based care. \nThe definition of success under outcome-based care is different than it was under fee-for-service and is continually evolving. With all of the demands on you as a provider\, PECAA’s Integrated Eye Care Initiative (IECI) is here to help take the mystery away from the changes that are occurring in healthcare delivery and work with you to create a strategy and customized pathway to success. \nAt our upcoming Dallas dinner\, we take a look at this critical PECAA program. Some of the talking points include: \n\nIs It Time to Stop Hitting the Snooze Button? A Paradigm Shift for Eye Care.\nWhat Should My Practice Be Doing Now?\nCommunity Research: What’s Happening in My Backyard?\nElectronic Communications: How Can I Save 10 Minutes on Every New Patient?\n\nThis dinner is open to doctors and practice managers. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-honolulu-q419/
LOCATION:Ruth’s Chris – Honolulu\, 500 Ala Moana Blvd Suite 6C\, Honolulu\, HI\, 96813\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/peer-to-peer-dinner-party.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191113T183000
DTEND;TZID=UTC:20191113T210000
DTSTAMP:20260423T141208
CREATED:20191023T055606Z
LAST-MODIFIED:20191023T055606Z
UID:21771-1573669800-1573678800@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Pittsburgh\, PA
DESCRIPTION:Open Practice Management Forum\nPlease join us for an open forum discussion with Dr. Jerry Sude on clinical and business strategies and efficiencies in your practice. \nDr. Sude served as Chairperson and CEO of ODX Excellence prior to its merger with PECAA. He is now President of Novus Clinic – a 5 location MD\, OD group with 117 employees. Dr. Sude practices as a Therapeutically Licensed Optometrist. \nThis dinner is open to doctors and 2-3 key staff members. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-pittsburgh-q419/
LOCATION:Ditkas\, One Robinson Plaza\, Building 1\, Pittsburgh\, PA\, 15205\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/02/bigstock-Business-People-Meeting-Eating-137506574-e1663109065501.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191113T183000
DTEND;TZID=UTC:20191113T210000
DTSTAMP:20260423T141208
CREATED:20191012T032711Z
LAST-MODIFIED:20191112T005154Z
UID:21663-1573669800-1573678800@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Seattle\, WA
DESCRIPTION:Integrated Eye Care Initiative\n*Please note that this dinner is at capacity and we are no longer accepting RSVP’s.  \nWe are now on the cusp of the second wave of healthcare reform being driven by the 21st Century Cures Act and the transition from fee-for-service to outcome-based care. \nThe definition of success under outcome-based care is different than it was under fee-for-service and is continually evolving. With all of the demands on you as a provider\, PECAA’s Integrated Eye Care Initiative (IECI) is here to help take the mystery away from the changes that are occurring in healthcare delivery and work with you to create a strategy and customized pathway to success. \nAt our upcoming Seattle dinner\, we take a look at this critical PECAA program. Some of the talking points include: \n\nIs It Time to Stop Hitting the Snooze Button? A Paradigm Shift for Eye Care.\nWhat Should My Practice Be Doing Now?\nCommunity Research: What’s Happening in My Backyard?\nElectronic Communications: How Can I Save 10 Minutes on Every New Patient?\n\nThis dinner is open to doctors and practice managers. \nWe hope to see you there!
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-seattle-q419/
LOCATION:Ruth Chris – Seattle\, 727 Pine Street\, Seattle\, WA\, 98101\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/07/ptp-dinner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191113T183000
DTEND;TZID=UTC:20191113T210000
DTSTAMP:20260423T141208
CREATED:20191012T031757Z
LAST-MODIFIED:20191012T031757Z
UID:21660-1573669800-1573678800@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Orlando\, FL
DESCRIPTION:Open Forum\nFor our upcoming Orlando dinner\, our venue will be Topgolf! \nWe’ll begin in a private room to conduct the business end of things with our vendor presentation and PECAA news. \nNext\, we’ll move to our own reserved area where we can sit\, relax\, converse\, enjoy dinner… and of course\, if you like\, drive some golf balls! \nPECAA’s Business & Financial Advisor\, Tyler Judkins\, will be onsite at this event to answer any questions you may have. \nThis dinner is open to doctors and 2-3 key staff members. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-orlando-q419/
LOCATION:Topgolf – Orlando\, 9295 Universal Blvd\, Orlando\, FL\, 32819\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/07/topgolf.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191112T183000
DTEND;TZID=UTC:20191112T210000
DTSTAMP:20260423T141208
CREATED:20191015T010540Z
LAST-MODIFIED:20191015T010540Z
UID:21670-1573583400-1573592400@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Jacksonville\, FL
DESCRIPTION:Knowing Your Numbers (KPIs)\nOur so-called “gut perceptions” of how our practices are performing may or may not be on the mark. Certain activities may capture our attention more than others. We may think contact lens fittings are on the uptick\, or that we’re not seeing as many new patients as before\, when in fact other unseen trends are impacting our bottom line more. \nThat’s where Key Performance Indicators (KPIs) come in. Using consistent benchmarks facilitates reasoned decision making that responds to our true strengths and weaknesses in the marketplace. At our upcoming dinner\, Tyler Judkins\, PECAA’s Business & Financial Advisor\, will join us as we focus on KPIs. Among our discussion points: \n\nTypes of Metrics: revenue\, optical\, staffing\, clinical. Which ones are you measuring now?\nTools to record key metrics in real time\, including those in the PECAA portfolio (e.g. SuccessTrack) that support more accurate and meaningful tracking.\nApplying metrics analysis to direct real changes in your practice.\nU.S. Averages versus Florida Averages.\nCash Flow versus Profitability.\n\nThis dinner is open to doctors and staff members who handle practice financials. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-jacksonville-q419/
LOCATION:III Forks\, 9822 Tapestry Park Circle\, Jacksonville\, FL\, 32246\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/08/bigstock-Group-Of-Happy-Friends-Meeting-272722264.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191109T173000
DTEND;TZID=UTC:20191109T200000
DTSTAMP:20260423T141208
CREATED:20191011T035549Z
LAST-MODIFIED:20191011T035549Z
UID:21647-1573320600-1573329600@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Palo Alto\, CA
DESCRIPTION:Financial Success Through Billing & Coding\nWe know the revenue cycle is one of the financial pillars in any optometric business and that capturing all earned revenue in a timely fashion is essential. It can be a challenge to recognize opportunities within the day-to-day operations that may cause delayed payments or loss of revenue. However\, through denial prevention\, 90% of all payment delays can be eliminated! \nDuring this dinner\, we’ll discuss ideas on how to maximize reimbursements through strategic billing and coding techniques. You will be equipped to look for opportunities within your unique practice workflow to increase cash flow. Topic points include: \n\nFirst line of defense is collecting patient information and insurance verification\nTune into the coding elements that drive reimbursement\nIndividual medical and vision plans policies can vary\nOther opportunities to enhance revenue\n\nPECAA’s Billing & Coding Advisor\, Teri Thurston\, will be onsite at this event to answer any questions you may have. \nThis dinner is open to doctors and staff members who handle billing & coding. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-paloalto-q419/
LOCATION:The Sea (By Alexander’s Steakhouse)\, 4269 El Camino Real\, Palo Alto\, CA\, 94306\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/07/peer-to-peer-dinner-table-e1663190121362.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191107
DTEND;VALUE=DATE:20191109
DTSTAMP:20260423T141208
CREATED:20190801T031731Z
LAST-MODIFIED:20190907T042826Z
UID:20845-1573124400-1573221600@portal.pecaa.com
SUMMARY:Billing & Coding Workshop: Portland\, OR
DESCRIPTION:Billing & Coding Workshop\nLed by PECAA Billing & Coding Advisor Teri Thurston\, this two day Member-only workshop is free to attend and will include plenty of education and hands on interactive application to apply what you have learned. Together\, we will explore revenue cycle challenges and design best practice solutions to easily implement into your practice. \nWe will walk through the life cycle of a claim\, do a deep dive into the various coding scenarios involving specific insurance policies\, discuss causes behind the most common denials and provide solutions to avoid these denials proactively in the future. This is a highly interactive workshop based on challenges you face on a regular basis. Prior to the workshop\, there will be a handout for attendees to complete to let us know what takeaways you’d like to get out of the workshop. \nREGISTER NOW \nVIEW AGENDA
URL:https://portal.pecaa.com/event/billing-coding-workshop-portland-or-november-2019/
LOCATION:DoubleTree Hilton Portland\, 9575 SW Locust Street\, Tigard\, OR\, 97223\, United States
CATEGORIES:Regional Events
ATTACH;FMTTYPE=image/png:https://portal.pecaa.com/wp-content/uploads/2019/07/DoubleTree-by-Hilton-Tigard-Hotel.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191107T071500
DTEND;TZID=UTC:20191107T115500
DTSTAMP:20260423T141208
CREATED:20190927T033921Z
LAST-MODIFIED:20190927T033921Z
UID:21456-1573110900-1573127700@portal.pecaa.com
SUMMARY:Merchandising & Marketing Workshop: Las Vegas\, NV
DESCRIPTION:Merchandising & Marketing Your Optical Workshop\nAccording to the MBA Practice Profile\, frame\, lens\, and contact lens sales account for 60 percent of total revenue\, making it the largest single source of revenue in an independent optometric practice. When lens products and frame inventory is strategic\, the optical can be a profit center. On the contrary\, when there is no form of inventory management\, merchandising\, or marketing in place\, some of the important choices required for success are not made consciously. \nWe invite Doctors\, Managers\, Spectacle Opticians\, Contact Lens Opticians and Paraoptometric Technicians to a half-day Merchandising & Marketing Workshop designed to give attendees a better understanding on the process of merchandising\, creating compelling frame displays and managing frame inventory in order to maximize profitability. \nThe workshop is open to PECAA Members & non-Members and is 100% free to attend. Earn COPE\, ABO\, NCLE and CPC credit. \nWe hope to see you there! \nREGISTER NOW \nVIEW AGENDA
URL:https://portal.pecaa.com/event/optical-merchandising-workshop-lasvegas/
LOCATION:Suncoast Hotel Casino\, 9090 Alta Drive\, Las Vegas\, NV\, 89145\, United States
CATEGORIES:Regional Events
ATTACH;FMTTYPE=image/png:https://portal.pecaa.com/wp-content/uploads/2019/09/Screen-Shot-2019-09-26-at-12.59.59-PM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191106T183000
DTEND;TZID=UTC:20191106T210000
DTSTAMP:20260423T141208
CREATED:20191003T041439Z
LAST-MODIFIED:20191003T041439Z
UID:21538-1573065000-1573074000@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Portland\, OR
DESCRIPTION:KPI’s & Financial Analysis\nWhile sometimes our “gut perceptions” of how our practices are performing can be on the mark\, certain salient aspects often capture our attention more than others. It may seem – anecdotally – that contact lens fittings are on the uptick\, or that a certain demographic of customer is dropping off a bit\, etc.\, when other unseen trends are impacting our businesses more. \nMuch of the answer lies in tracking our practices’ Key Performance Indicators (KPIs). Using consistent benchmarks facilitates reasoned decision making that responds to our true strengths and weaknesses in the marketplace. Please join us for a good meal at our upcoming dinner as we discuss: \n\nU.S. Averages versus Oregon Averages\nTypes of Metrics: revenue\, optical\, staffing\, clinical. How do we best understand and group them?\nTools to record key metrics in real time\, including those in the PECAA portfolio (e.g. SuccessTrack) that support more accurate and meaningful tracking.\nThe bottom line: using your metrics to improve the future performance of your practice.\n\nBryan Hoban\, Manager of PECAA’s Member Business Advisory team\, will guide our discussion. \nThis dinner is open to doctors and managers who handle practice finances. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-portland-q419/
LOCATION:Headwaters at the Heathman Hotel\, 1001 SW Broadway\, Portland\, OR\, 97205\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/bigstock-161721278-e1663109105496.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20191106T071500
DTEND;TZID=UTC:20191106T115500
DTSTAMP:20260423T141208
CREATED:20191010T013446Z
LAST-MODIFIED:20191010T013446Z
UID:21626-1573024500-1573041300@portal.pecaa.com
SUMMARY:Selling Strategies Workshop: Scottsdale\, AZ
DESCRIPTION:Selling Strategies Workshop\nWhile 70 percent of patients report having their eye exam performed by an independent eye care professional\, only 46 percent of patients reported to purchasing their eyewear from them. Patients have more choices for purchasing than ever before\, and this shows approximately 1 in 3 patients walk out without purchasing from their independent eye care professional. While most optometry and opticianry training focuses on the clinical and technical aspects of the industry\, few include formal sales and retail training. Since frame\, lens\, and contact sales account for an average of 60% of an optometric office’s total revenue\, this is a major problem that needs solving. \nWe invite Doctors\, Managers\, Spectacle Opticians\, Contact Lens Opticians and Paraoptometric Technicians to a half-day Selling Workshop designed to provide specific strategies to help you win the online retail battle and teaches specific ways to differentiate your business while giving patients a reason to buy from you – not online. Training also includes specific verbiage and scripting to better communicate vision solutions to patients and overcome their purchasing hesitation\, while helping better understand the business aspects to operate more efficiently and cost-effectively. \nThe workshop is open to PECAA Members & non-Members and is 100% free to attend. Earn COPE\, ABO\, NCLE and CPC credit. \nWe hope to see you there! \nREGISTER NOW \nVIEW AGENDA
URL:https://portal.pecaa.com/event/selling-strategies-workshop-scottsdale/
LOCATION:Scottsdale Marriott Suites Old Town\, 7375 East 3rd Ave\, Scottsdale\, AZ\, 85251\, United States
CATEGORIES:Regional Events
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2019/10/unnamed.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191105T183000
DTEND;TZID=UTC:20191105T210000
DTSTAMP:20260423T141208
CREATED:20191022T055503Z
LAST-MODIFIED:20191022T055503Z
UID:21745-1572978600-1572987600@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: San Diego\, CA
DESCRIPTION:Open Forum\nFor our upcoming Peer to Peer dinner we’ll gather at ifly – the Indoor Skydiving facility. \nOur evening will start reception style with a brief presentation from our vendor sponsor. Next\, we’ll suit up and be professionally guided through the “skydiving” process where everyone has a turn. Afterwards\, we’ll regroup for dinner and conversation. \nThe skydiving portion is doable for all ages and skill levels – however\, you are also welcome to just observe if you’d prefer. \nThis dinner is open to doctors and 2-3 staff members per practice. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-sandiego-q419/
LOCATION:iFly\, 2385 Camino Del Rio N\, San Diego\, CA\, 92108\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/dinner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191105T183000
DTEND;TZID=UTC:20191105T210000
DTSTAMP:20260423T141208
CREATED:20191012T031036Z
LAST-MODIFIED:20191012T031036Z
UID:21658-1572978600-1572987600@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Spokane\, WA
DESCRIPTION:Maximizing the Patient Experience\nMany companies have made customer experience the top priority in their business for a simple reason; happy customers make loyal customers and loyal customers drive higher revenues. The challenges are implementing and delivering this strategy successfully. Among the topic points we’ll discuss together: \n\nWinning the first impression\nDelivering a successful patient journey\nMeasuring the patient experience\n\nAre you delivering an exceptional patient experience? Is every interaction in the patient journey the best experience possible? Join us to discuss how to maximize the patient experience to help grow your practice. \nPECAA’s Practice Operations Advisor\, Jenny Wiley\, will be onsite at this event to answer any questions you may have. \nThis dinner is open to doctors and 2-3 key staff members. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-spokane-q419/
LOCATION:Anthony’s\, 510 N Lincoln Ste\, Spokane\, WA\, 99201\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/bigstock-Dinner-Dining-Wine-Cheers-Part-118511204-e1663190023891.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191105T100000
DTEND;TZID=UTC:20191105T110000
DTSTAMP:20260423T141208
CREATED:20191022T043703Z
LAST-MODIFIED:20191022T043703Z
UID:21739-1572948000-1572951600@portal.pecaa.com
SUMMARY:Webinar: Introducing PECAA's Association Health Plan
DESCRIPTION:Introducing PECAA’s Association Health Plan\nDate & Time: Tuesday\, November 5\, 2019  |  10:00am – 11:00am Pacific\nPresented by: Bryan Hoban\, PECAA & Patrick Thornton\, Anderson Thornton Consultants \nCourse Description: \nJoin us for an introductory webinar on PECAAHP\, a health care solution designed to help independent eye care practices leverage PECAA’s group buying power as part of a larger\, combined unit to purchase health care benefits at competitive rates. \nWe’ll discuss the new level-funded benefits plan offered through the Aetna network and how you go about getting your free no-obligation quote. If you have questions about the plan\, we hope you’ll join us for a Q & A at the conclusion of the webinar. \nREGISTER NOW
URL:https://portal.pecaa.com/event/association-health-plan/
LOCATION:OR
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/Webinar-Header-Image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191104T183000
DTEND;TZID=UTC:20191104T210000
DTSTAMP:20260423T141208
CREATED:20191003T040013Z
LAST-MODIFIED:20191003T040013Z
UID:21527-1572892200-1572901200@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Dallas\, TX
DESCRIPTION:Integrated Eye Care Initiative\nWe are now on the cusp of the second wave of healthcare reform being driven by the 21st Century Cures Act and the transition from fee-for-service to outcome-based care. \nThe definition of success under outcome-based care is different than it was under fee-for-service and is continually evolving. With all of the demands on you as a provider\, PECAA’s Integrated Eye Care Initiative (IECI) is here to help take the mystery away from the changes that are occurring in healthcare delivery and work with you to create a strategy and customized pathway to success. \nAt our upcoming Dallas dinner\, we take a look at this critical PECAA program. Some of the talking points include: \n\nIs It Time to Stop Hitting the Snooze Button? A Paradigm Shift for Eye Care.\nWhat Should My Practice Be Doing Now?\nCommunity Research: What’s Happening in My Backyard?\nElectronic Communications: How Can I Save 10 Minutes on Every New Patient?\n\nThis dinner is open to doctors and practice managers. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-dallas-q419/
LOCATION:Del Frisco’s Grille – Dallas\, 1200 E Southlake Blvd\, Southlake\, TX\, 76092\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/02/bigstock-Business-People-Meeting-Eating-137506574-e1663109065501.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191030T183000
DTEND;TZID=UTC:20191030T210000
DTSTAMP:20260423T141208
CREATED:20191003T040528Z
LAST-MODIFIED:20191003T040528Z
UID:21533-1572460200-1572469200@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: San Antonio\, TX
DESCRIPTION:Integrated Eye Care Initiative\nWe are now on the cusp of the second wave of healthcare reform being driven by the 21st Century Cures Act and the transition from fee-for-service to outcome-based care. \nThe definition of success under outcome-based care is different than it was under fee-for-service and is continually evolving. With all of the demands on you as a provider\, PECAA’s Integrated Eye Care Initiative (IECI) is here to help take the mystery away from the changes that are occurring in healthcare delivery and work with you to create a strategy and customized pathway to success. \nAt our upcoming San Antonio dinner\, we take a look at this critical PECAA program. Some of the talking points include: \n\nIs It Time to Stop Hitting the Snooze Button? A Paradigm Shift for Eye Care.\nWhat Should My Practice Be Doing Now?\nCommunity Research: What’s Happening in My Backyard?\nElectronic Communications: How Can I Save 10 Minutes on Every New Patient?\n\nThis dinner is open to doctors and practice managers. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-sanantonio-q419/
LOCATION:Ruth Chris – San Antonio\, 17803 La Cantera Terrace\, San Antonio\, TX\, 78256\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/peer-to-peer-dinner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191029T183000
DTEND;TZID=UTC:20191029T210000
DTSTAMP:20260423T141208
CREATED:20191010T035801Z
LAST-MODIFIED:20191010T035801Z
UID:21635-1572373800-1572382800@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Milwaukee\, WI
DESCRIPTION:Vision Insurance: Pros & Cons\nVision insurance plays a role in just about every eyecare practice\, even if you are not directly contracted. Navigating the coverage and benefit structure of each plan can be a challenge. Today\, patients have even more choices for purchasing than ever before\, making our understanding of vision plans increasingly more essential to the financial health of the practice. \nDuring this dinner\, we will be discussing ideas on how to recognize and maximize growth opportunities through vision insurance to increase practice revenue.  \nOur topic points include: \n\nSelling techniques to increase capture rate\nKnowledge of the benefits and coverage – vision and medical\nPatient relationship building\nMarketing tips\n\nTeri Thurston\, PECAA’s Billing & Coding Advisor\, will join us to lend her expertise to our discussion. Teri will also be available for onsite practice visits while in town. \nThis dinner is open to doctors and staff members who handle billing & coding. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-milwaukee-q419/
LOCATION:Bacchus\, 925 E Wells St\, Milwaukee\, WI\, 53202\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/dinner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191029T183000
DTEND;TZID=UTC:20191029T210000
DTSTAMP:20260423T141208
CREATED:20191003T040808Z
LAST-MODIFIED:20191003T040808Z
UID:21535-1572373800-1572382800@portal.pecaa.com
SUMMARY:Peer-to-Peer Dinner: Austin\, TX
DESCRIPTION:Integrated Eye Care Initiative\nWe are now on the cusp of the second wave of healthcare reform being driven by the 21st Century Cures Act and the transition from fee-for-service to outcome-based care. \nThe definition of success under outcome-based care is different than it was under fee-for-service and is continually evolving. With all of the demands on you as a provider\, PECAA’s Integrated Eye Care Initiative (IECI) is here to help take the mystery away from the changes that are occurring in healthcare delivery and work with you to create a strategy and customized pathway to success. \nAt our upcoming Austin dinner\, we take a look at this critical PECAA program. Some of the talking points include: \n\nIs It Time to Stop Hitting the Snooze Button? A Paradigm Shift for Eye Care.\nWhat Should My Practice Be Doing Now?\nCommunity Research: What’s Happening in My Backyard?\nElectronic Communications: How Can I Save 10 Minutes on Every New Patient?\n\nThis dinner is open to doctors and practice managers. \nWe hope to see you there! \nRSVP NOW
URL:https://portal.pecaa.com/event/peer-to-peer-dinner-dallas-q419-2/
LOCATION:Ruth Chris – Austin\, 107 West 6th Street\, Austin\, TX\, 78701\, United States
CATEGORIES:Peer to Peer Dinners
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/04/bigstock-catering-food-89562044.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191029T100000
DTEND;TZID=UTC:20191029T110000
DTSTAMP:20260423T141208
CREATED:20190919T235032Z
LAST-MODIFIED:20190919T235032Z
UID:21397-1572343200-1572346800@portal.pecaa.com
SUMMARY:Webinar: Spring/Summer 2020 Eyewear Trends & Selection Techniques
DESCRIPTION:Spring/Summer 2020 Eyewear Trends & Selection Techniques\nDate & Time: Tuesday\, October 29\, 2019  |  10:00am – 11:00am Pacific\nPresented by: Joy Gibb\, ABOC \nCourse Description: \nHave you ever wondered why some dispensers can pick just a few frames from the board and the customer will quickly pick one of the first two or three presented to them? This course will explore some tips and tricks to help you match frame styles and colors with customer’s face shape and features. Attendees will also see the latest trends in colors\, shapes\, designs\, and textures in both eyewear and sunwear for the upcoming spring/summer 2020 season. \nREGISTER NOW
URL:https://portal.pecaa.com/event/eyewear-trends/
LOCATION:OR
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://portal.pecaa.com/wp-content/uploads/2018/08/webinar-image.jpg
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END:VCALENDAR