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The Power of Private Label
Date & Time: Tuesday, April 4, 2023 | 9:00am – 10:00am PT / 12:00pm – 1:00pm ET
Presented by:
Doug Martin, CEO/Founder, InD Eyewear
Kayla Groves, Optical Member Business Advisor, PECAA
Dr. Lance Anderson, Chief Strategy Officer, PECAA
Dr. Justin Manning, Chief Member Experience Officer, PECAA
Course Description:
Please join us for an informative webinar to learn about The Power of Private Label. After COVID and due to ongoing inflation concerns, patients have different needs. A retail revolution is underway. It’s not just about making sales any more … savvy practices are building loyalty, profits and revenue. PECAA’s first private label eyewear brand launched in June of 2021. Its goal is to help members better compete and fight inflation’s negative impact on profitability.
Join this webinar to learn about three objectives. First, how private label performs in other consumer driven industries. Second, learn about PECAA’s new second private label ophthalmic brand and a new private label sunglass brand launching in April 2023. Third, learn how to position high quality, high margin eyewear as part of your practices’ overall frame assortment to increase your profits and managed care reimbursements. Yes, you can build loyalty, profits and revenue.
Now you can service multiple patient optical needs at different price points with high quality, high gross margin, profitable eyewear.
Join us on April 4th at 9:00am PT/12:00pm ET to learn about The Power of Private Label. The webinar is presented by Doug Martin, InD Eyewear and Kayla Groves, PECAA’s Optical Business Advisor, Dr. Lance Anderson, PECAA’s Chief Strategy Officer, and Jamie Hughes, PECAA’s Chief Operating Officer.
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About Your Presenters:
With over 40 years of merchandising and management experience, Doug started his career on the loading docks of Neiman Marcus and worked his way up to managing the stores of this high-end, luxury retailer. He also worked for I. Magnin and finished his retail career with Macy’s where he was responsible for 18 stores in five states. In 1999, Doug transitioned into the optical industry where he served as President of a two-office, five-doctor practice that under his leadership, became a market leader with 16 locations and 25 doctors. In 2009, he started his consulting company Optical Solutions. Since that time, Doug has used his expertise to advise and help lens manufacturers, worked at the Professional Eye Care Associates of America, and assisted over hundreds of eye care practices. He lectures across the country teaching eye care professionals how to expertly integrate purchasing, merchandising, and selling into their business.Kayla Groves, Optical Member Business Advisor, PECAA
Kayla is a highly accomplished eye care professional with over 14 years of experience in the Optical industry. She has successfully run several Optometry practices, including her own private practice, and she has had the opportunity to work one-on-one with hundreds of Optometry practices. Kayla specializes in optical management and can help you with all your optical needs. In her free time, she enjoys spending time with her family, traveling, and writing.
