Groupthink is a common problem that arises from the lack of outside input and a continual thought process that is neither challenged or recreated. It occurs when optometrists meet with other optometrists who meet with consultants within optometry. Like minded individuals run the risk of groupthink pitfalls. We must be different and think beyond optometry to save our practices from slowly eroding profit margins.

In this webinar we will focus on:

• What should you be focusing on in your practice to be more profitable?
• Does it make sense to look outside optometry and capitalize in the optical by utilizing an “in-house” brand? If so, is it easy to do?
• Is the investment in patient engagement software worth it? If so, what do you look for?
• How do you make more money without working even harder than you already do?
• How do you get some time back in your life?