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Practice Expansion & Growth Strategies
Discussion Outline:
During our last Peer-to-Peer dinner of the year together, we will discuss what we can do to help grow our businesses in the coming year. Possible discussion points include:
- What are some of the ways we can sell more nutraceuticals and dry eye products to increase profitability?
- What are some techniques to sell multiple pairs of eyewear even when customers are on a limited vision plan?
- What are new technologies available in the market that can increase private pay or billable procedures?
- Online competition strategies:
- Is it possible to mark-up frames with so many online frame sites selling frames below MSRP?
- Can we increase profits and patient satisfaction by selling one-day lenses and what incentives can be offered to buy through a practice?
- What are some of the most effective ways to keep our patients from taking their Rx somewhere else to fill?
- What are the most promising Return on Investments in New Technologies, such as OCT, OPTOS?
- How to tap into the ever-expanding millennial market?
- How best to entice patients to patronize independent practices versus chains?
This dinner is open to doctors and key staff members.
We hope to see you there!
