ABO CE Opticians Cauldron - Registration - PECAA | Professional Eye Care Associates of America

Event Details

Optician’s Cauldron: Ingredients For Mastering The Craft

Sunday, October 29 | 11:00 AM – 5:45 PM ET | Zoom Webinar

Registration Options

PECAA Max Member

This 6-hour ABO CE event is a PECAA Max membership benefit at NO COST to
PECAA Max members.

HEA Advantage Member

No CE Needed – $25
Early Bird (available through 10/20/23) – $40
Standard (available through 10/28/23) – $60

Non-Member

No CE Needed – $60
Early Bird (available through 10/20/23) – $75
Standard (available through 10/28/23) – $95

• Please Note: Registration will end at 11:59 PM Pacific Time on Saturday, October 28.
• If you need assistance when registering, contact our Director of Member Education at 971.362.2866 or education@pecaa.com.

Event Summary

PECAA is pleased to announce its Inaugural Optician Virtual Education Event: Optician’s Cauldron: Ingredients For Mastering The Craft. Taking place on Sunday, October 29, 11:00 AM – 5:45 PM ET , this event will provide six (6) hours of ABO-approved continuing education to eye care professionals across the country and will be presented in an engaging synchronous, virtual webinar format.

Each PECAA education event delivers impactful instruction in areas relevant to contemporary eye care practice. The October 29th event will provide invaluable education for all opticians and eye care professionals whose goal is to master the craft of opticianry. Attendees will begin the day by learning about the history and influence of fashion and style in the eyewear industry. Then, they will take a deep dive into the evolving standards of patient care and comprehensive guidance on essential dispensing techniques, including the value of patient convenience — all ingredients for mastering the craft.

Optician’s Cauldron: Ingredients For Mastering The Craft is open to all eye care professionals nationwide, including PECAA Max members, HEA Advantage members, non-members, and those who do not need ABO credits. We look forward to welcoming your team members to this event.

Our Speakers

Optician’s Cauldron: Ingredients For Mastering The Craft Speakers And Courses

Agenda For Optician’s Cauldron: Ingredients For Mastering The Craft – 6 Hours ABO CE Credit — (10/29/2023)
To view the agenda in your Time Zone, click the button below.

All times shown below are Eastern (ET).

10:30 AM — Webinar Opens

11:00 – 11:10 AM — Webinar Begins: Announcements And Introductions
Please Note: All participants must be online at this time in order to receive full credit.

11:10 AM – 12:50 PM — The History And Influence Of Fashion And Style In Eyewear

Speaker: Barry E. Santini, OO, ABOM, LDO, Licensed CL Fitter
ABO CE Hours: 2 — Course Level: GK Level I
Description: Invented over 700 years ago to address a vision deficiency, eyewear today is mired in a fundamental identity crisis: Is it still primarily a medical device, as the schools have traditionally taught, or has it become almost equal part fashion? Eyewear is today’s ultimate expression of your personal sense of style.

12:50 – 1:00 PM — Q&A

1:05 – 1:55 PM — Lens Form And Analysis: Applying The Knowledge

Speaker: Carrie Wilson, MBA, ABOM, NCLEM, CPHQ
ABO CE Hours: 1 — Course Level: Ophthalmic Level II
Description: Sometimes, it happens. You have a patient who just can’t see well out of their glasses. Or, you get a pair of glasses back from the lab that doesn’t look the way that you thought it would. This course discusses how vertex distance, lens curvature, and magnification impact the patient, the final lens design, and how to adjust them to compensate for the wearer.

1:55 – 2:05 PM — Q&A

2:05 – 2:20 PM — Break

2:20 – 3:10 PM — MBA Methods To Managing Your Practice And Optical

Speaker: Phernell Walker, MBA, ABOM, LDO
ABO CE Hours: 1 — Course Level: GK Level I
Description: Empowering your optometric practice to reach its full potential is the goal of every successful optometrist. Renowned national speaker, Phernell Walker, MBA, ABOM will share how to leverage key MBA concepts around the Three Ps to include People, Product and Process. Tools such as strategy, Six Sigma, Root Cause Analysis, leadership, training, and escalator team motivation strategy. This is a must-have course for practice administrators, optical managers, and owners.

3:10 – 3:20 PM — Q&A

3:25 – 4:15 PM — Digital Measuring Devices: Essential For Optical Growth And Profitability

Speaker: Carissa Dunphy, ABOC
ABO CE Hours: 1 — Course Level: Ophthalmic Level I
Description: This course will reveal trends of digital measuring device use, what today’s consumer expects from retailers and how using premium lenses can boost wearer satisfaction and profitability. Attendees will learn why position of wear measurements should be taken, how they are applied and how they differ from the phoropter. Device features and benefits will provide attendees with a practical understanding of how to use and obtain a digital measuring device.

4:15 – 4:25 PM — Q&A

4:30 – 5:20 PM — Convenience In Eyecare: A Patient Commerce Revolution

Speaker: Mark Clark, MBA, ABOC
ABO CE Hours: 1 — Course Level: GK Level I
Description: Vision Council data suggests that the number one motivation for where a person purchases eyewear is convenience whether online or in person. Learn about the latest innovations in retail and how they impact our daily encounters with patients. Learn simple ways to incorporate convenience as a value-added proposition. Customers have been trained to accept a higher rate for convenience in every aspect of retail.

5:20 – 5:30 PM — Q&A

5:30 – 5:45 PM — Conclusion And Adjournment

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