
When: October 23, 2026 – October 24, 2026
Where: Virtual, Le Méridien Salt Lake City Downtown — 131 S 300 W, Salt Lake City, UT 84101
Looking to elevate patient care while boosting your bottom line? PECAA’s 90 Days To Dry Eye Program is your proven roadmap to building a profitable dry eye service — whether you’re starting fresh or refining your current approach.
This immersive educational experience delivers everything you need to succeed:
- Clinical education to improve outcomes
- Staff training for seamless implementation
- Equipment & treatment guidance to maximize results
- Facility layout tips for efficiency
- Marketing strategies & referral outreach to attract new patients
You’ll walk away with actionable tools to increase profitability, expand services and strengthen patient loyalty. Program events include:
- Pre-Event Webinars: August 19, September 9, October 7
- Live Event: October 23-24 — Salt Lake City, UT
- Post-Event Webinars: November 4 & 18
Program pricing is $199 for PECAA Max Members, $249 for HEA Advantage Members and $299 for non-members. The price includes registration for one participant to take part in the program and attend the live event. Each practice can have up to three additional participants, at $99 each.









