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Webinar: localEyes – Know Your Eyecare Neighborhood ~ 9:00am PT/12:00pm ET

Oct
26

Details

Date:
October 26, 2022
Time:
9:00 am - 10:00 am

localEyes – Know Your Eyecare Neighborhood

Date & Time: Wednesday, October 26, 2022 | 9:00am  – 10:00am PT / 12:00pm – 1:00pm ET
Presented by: Ron Krefman, OD, FAAO, Optometrist & Founder at focalCenter | Shelby Wade, Marketing MBA at PECAA
Sponsored by: focalCenter

Course Description:

Pinpointing nearby consumer segments, their lifestyle, their ophthalmic preferences and the hyper-local demand for eyecare enables strategic practice positioning and smart target marketing.

Join PECAA’s Marketing MBA Shelby Wade, as she speaks with Dr. Ron Krefman to explore the localEyes tool and how it can work for your business strategies going forward.

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About Your Presenter: Ron Krefman, OD, FAAO

Ron Krefman, OD, FAAO, Optometrist & Founder at focalCenter
Ronald Krefman, OD, FAAO is the founder and CEO of focalCenter. Dr Krefman has been in the eyecare industry for 30+ years. He has served as University of Illinois Medical School faculty, private practice optometrist, founder of an innovative reading glass company and editor of eyecare journals. Dr. Krefman has post graduate training in psychometrics and patient reported outcomes at Harvard. Dr. Krefman served as principal investigator for multiple clinical trials/effectiveness studies, has authored more than 20 peer-reviewed publications, and has patents issued for eyecare products. focalCenter is a vision industry consultancy with extensive experience conducting market research including multiple studies about patient satisfaction, experience, and managed vision care. focalCenter develops science based questionnaires, gathers patient and provider information, analyzes data sets with statistical tools, and builds benchmarking dashboards.

About Your Presenter: Shelby Wade

Shelby Wade, Marketing MBA at PECAA
Shelby has over 5 years of experience in developing strategic marketing plans and field marketing initiatives to drive results. With her passion for marketing and watching businesses thrive she is excited to connect with PECAA Members and develop strategic plans for their own practices to flourish.