All-New Optical Selling Strategies For Success Workshop

Due to the popularity of the Optical Merchandising Workshops and at the request of Members, PECAA is introducing brand-new, one-day Selling Workshops which are designed to give attendees a better understanding of the patient experience, learn how to listen and communicate effectively with patients and ultimately, improve optical selling techniques to increase profitability and patient retention.

The workshops include a complete day of learning and hands-on courses that are beneficial for optometrists, optical buyers and practice administrators.

The workshops are open to members and prospective members and are completely free to attend.

PECAA is introducing these pilot workshops in the following markets in 2018:

  • Denver, CO – September 12, 2018
  • Los Angeles, CA – October 2, 2018
  • Honolulu, HI – October 4, 2018

If you would like to see a Selling Workshop in your area in 2019, please submit a request to

For more information on the Selling Strategies For Success Workshops, including course descriptions and speaker information, please visit the Selling Strategies Workshop page.

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This checklist will help audit key areas of your practice and guide you toward sustainable, long-term success and growth.

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