Get Your Practice Noticed This Back-to-School Season With a Premium Listing on Think About Your Eyes

Asian Boy Has Idea Under Lit Bulb In Classroom

As parents and children alike get ready for the back-to-school season, Think About Your Eyes is gearing up its Q3 advertising campaign and educating the public on the importance of regular comprehensive eye exams for the 38 million school-aged children in the United States. The national campaign, ‘The eyes you’re born with’, began on July 20 and can be viewed online at

According to separate research studies from Think About Your Eyes and the American Optometric Association:

• 89% of parents incorrectly believe that vision screenings, as offered in schools and at pediatrician’s offices, are an effective way to detect vision problems in infants and children.

• 34% of parents have never taken their child to an eye doctor.

• Of parents of children under age six, 49% have never taken their child to an eye doctor.

“The vision community, through Think About Your Eyes, is dedicated to educating parents on the difference between school vision screenings and a comprehensive eye exam, and ensuring that they know the importance and life-long value of regularly scheduled comprehensive eye exams for their kids,” said Dave Plogmann, managing director of Think About Your Eyes. “We have a responsibility for the eye and vision health of our nation’s children, because healthy eyes—as well as good vision—are as essential as schools to a child’s ability to learn.”

Save on a Premium Listing on for back-to-school season!

PECAA, along with our Premier Vendor Partners Luxottica and HOYA, are pleased to offer an exciting program with Think About Your Eyes, exclusively for PECAA Members!
Proven to grow eye exams, Think About Your Eyes reaches millions of consumers through powerful national advertising campaigns and educational messages. You now have the opportunity to receive a Premium listing on their doctor locator – at a huge savings!

PECAA Members Save on a Premium Listing!

As a current PECAA Member and customer of Luxottica and HOYA, you can now save $250 on a Premium annual listing on!
Premium Annual Listing Exclusive Pricing:
•  Standard price for premium annual listing: $500
•  PECAA, Luxottica and HOYA will each pay $50 toward the cost of the listing **
•  TAYE/AOA will pay $100 toward the cost of the listing *
•  Reducing your out-of-pocket cost to only $250 – a 50% discount!
* Must be a current Luxottica customer to qualify
* Must be a current HOYA customer and purchase a minimum of $2500 per quarter to qualify
* Must be an AOA Member to qualify

State Optometric Association Leadership Level

If your state optometric association is at the State Leadership level, and you are a member, you can save even more! Practices located in leadership states will receive an extra $200 incentive, lowering your final cost to only $50!

Get Started Now!

Contact Think About Your Eyes today to sign up and find out what your exact Premium listing price will be.
Jon Torrey, Director of Professional Relations

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