Registration Open for PECAA Business Symposiums East & West!

For the first time ever, PECAA will be hosting two Business Symposiums this fall on the west coast and on the east coast! Open to doctors and staff, you can choose which event works best for your practice to attend. Both feature business-focused education, COPE & ABO opportunities, all-new workshop tracks for staff and amazing evening events!
PECAA Member Doctor & Staff registration is now open for both Business Symposiums. Up to five total people per practice may attend, including at least one doctor. Space is limited so register early to confirm your spot!

Business Symposium West – San Diego

October 16-17, 2015
Estancia | La Jolla, CA


Business Symposium East – Charlotte

November 6-7, 2015
Le Meridien | Charlotte, NC


General Session Education Topics:

ICD-10 & Meaningful Use – COPE
Course description coming soon!

Optometry: A Gateway Into The Healthcare System
Presented by: Pat Hout
Course description coming soon!

Developing a Process of Differential Diagnosis in Anterior Segment Disease (COPE ID: 38156-AS) – West Only
Presented by: Paul Karpecki, OD, FAAO
In this course, we will review a number of anterior segment disease cases that resulted in a challenge to conventional wisdom. The key to a proper diagnosis involves sound disease differentials. The course also will provide attendees with a number of clinical pearls that will be of direct benefit in the clinical practice diagnosis and treatment.

(At Least) 50 Shades of Grey: Parsing the “Sex” in Sexual Harassment – COPE
Presented by: Josh Sears, Attorney, Freestone Corporate Law
Leave it to lawyers: give us a straight-forward proposition, and we make it complicated, nuanced, and ambiguous. Take sexual harassment: most folks instinctively know what it is, and do what they can to prevent it in their workplace. But, the law – and interesting lawsuits – have created a broad and messy definition of acceptable behavior, leaving the phrase “sexual harassment” so cryptic and frightening that many employers question whether they would indeed “know it if they saw it”. Join Josh Sears of Freestone Corporate Law as he whips you into legal shape on what “sexual harassment” means in today’s workplace, how to prevent it, and what to do if it happens.

Better Practice Management Using Key Performance Indicators
Presented by: Doug Martin
The Key Performance Indicator presentation is designed to give doctors, Administrators and Optical managers better insight in how to manage their practices. Better information means better decision making and this presentation show the attendees how to take the data from their practice management systems and turn it into powerful analytics they can use to measure, monitor and evaluate to maximize their productivity, systems effectiveness and profitability. This presentations identifies the important KPI’s to monitor, how to calculate them and what the industry norms are and finally how to communicate and reward improvement.

A Disease Called Commoditization
Presented by: Greg Hicks, OD
A new disease is affecting our world and the treatment is not defined or reported through an ICD code. As a matter of fact, many of the contributing factors to this disease are driven by the way in which we conduct business, the way we position our self-worth in private practice and lastly, by the partners with whom we choose to do business. When our professional efforts become commoditized, and this seems to be the overwhelming trend, we compete in a landscape in which it is extremely difficult to win.

Conflict Resolution: Reconciling Differences to Generate Opportunities
Course description coming soon!

Secrets to Leading & Implementing Change – COPE – East Only
Presented by Samantha Toth
Whether you’re introducing a new product or updating processes in your office, introducing and implementing change is an uphill battle. No matter how necessary the change or how seemingly evident the need, change demands continuous hard work and a different way of thinking about processes and company culture. Leaders must find ways to help their team see the need for change and then inspire them to move toward it with confidence and urgency. This course is designed to help eye care professionals understand specific strategies to overcome the difficulties involved with implementing change in their practices.


All-New Staff Workshop Tracks!

Staff members can choose from two exciting workshop tracks, based on their roles within the practice. Staff workshops will take place on Saturday at both West and East.

Merchandising Track:

Merchandising 101: The Seven Fundamentals of Great Merchandising – 1 Hour ABO
Presented by: Doug Martin
In this presentation, you will learn the seven techniques used to create effective retail merchandise displays. Doug will show a variety of photos to show you how to make strong merchandising statements, because you never get a second chance to make a great first impression. Your displays must be compelling and interesting, yet simple and concise in order to stop the eye of the consumer. Merchandising 101 will teach you how to accomplish this and how to implement in your practice.

Optical Budgeting & Frame Board Management – 1 Hour ABO
Presented by: Doug Martin
Managing inventory is an ongoing process that all optical managers need to understand and embrace. Business runs on systems and people run on systems. The optical is generally the number one generator of expense for a practice. This presentation will give you a better understanding of how to develop, implement and maintain a comprehensive system to managing your frame boards. Learn to think like a retailer in order to maximize inventory turns and profitability as well as planning and developing your frame assortment and inventory productivity.

The New Rules of Optical Retailing
Presented by: Bill Gerber, OMG! Optical Marketing Group
In this informative and entertaining presentation, Bill will expand on what’s wrong with most optical presentations and offer specific turn-key solutions for fixing the merchandising problems standing in the way of higher sales and patient satisfaction.

Selling Skills
Presented by: Bill Gerber, OMG! Optical Marketing Group
This presentation will teach you how to achieve higher levels of patient satisfaction by adopting tried and true methodologies to sell based on patient need and lifestyle. You will learn how to create an Optical Treatment Plan and how to perfect the hand-off from the doctor to the optician. Learn how to make offering affordable overcome patient’s price objections and close multi-pair sales. Bill will also show you how to schedule dispensing for maximum patient satisfaction and profits plus how to track and measure your results.

The Power of Promotions
Presented by: Bill Gerber, OMG! Optical Marketing Group
When done right, promotions are a great way to attract new patients and boost sales. In this presentation, you will learn how to plan and host a highly profitable trunk show, generate additional revenues and more inventory by hosting a frame sale. You will learn how to determine whether incentives for multiple pair purchases are right for your practice and how to create a plan for implementation that will deliver results.

Practice Management Track:

Romancing The Dispense
Presented by: Sara Campbell
You spent time together picking out the frame, choosing the perfect lenses, building trust. Chances are, you started something. The dispense is your chance to make or break your bond with your patient. Don’t let the relationship die over a rushed, impersonal dispense. We’ll discuss easy ways create lasting connections for years to come. Come on, let’s Romance the Dispense together!

ICD-10 Troubleshooting Q&A
Presented by: Teri Thurston
PECAA’s Billing & Coding Manager, Teri Thurston, will host an open Q&A session addressing your questions and concerns on the ICD-10 conversion. She will cover troubleshooting techniques and offer information to ensure your practice is set up for success.

Effectively Communicating With Patients
Presented by: Alcon Labs
This presentation will teach you techniques to enhance quality of care and six steps for improving communication with patients. It will help you learn simple techniques for communicating more effectively with patients within an eye care practice to enhance overall quality of care, including patient satisfaction, engagement and outcomes.

How to Measure & Report Productivity
Presented by: Jamie Hughes & Tyler Judkins
Description coming soon!

HIPAA Compliance – 1 Hour ABO
Presented by Josh Sears, Attorney
In this presentation, you will learn how to identify the relevant roles of health care providers, patients, and other stakeholders in the privacy of Protected Health Information (PHI) as governed by HIPAA. Learn to understand how PHI is defined under HIPAA, and how to handle PHI in a manner to protect it against improper disclosure. Learn to aappreciate the increased risk of noncompliance in light of the increased penalties and audit activity resulting from recent legislative and regulatory changes to the HIPAA Privacy Rule.

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