2015 AM Logo

PECAA’s 2015 Annual Meeting is just around the corner, coming up May 14-17, 2015 at the Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch. PECAA strives to deliver business-centric education, along with helpful tools that can be implemented in the practice right away. This year’s Annual Meeting features a lineup of presentations designed to provide information related to every part of running a successful independent eye care practice.

Practice Management -Focused Education

The Annual Meeting includes general session lectures as well as Peer-to-Peer breakouts, designed for doctors, business owners and key staff members. Education topics focus on real-world business solutions and provide insight on issues you are facing in your practice everyday. Attendees will come away with the knowledge, tools and inspiration needed to implement success strategies into your business right away.

2015 Speaking Topics

Enhancing Profitability In Your Dispensary
Mike Della Pesca – sponsored by Luxottica
Thursday, May 14th – 4:30pm – 5:30pm
Companies spend countless hours and thousands of dollars trying to attract new patients, people they don’t know and people that do not know them. These same companies spend next to nothing trying to keep the one’s they’ve got. Should the efforts and budgets be reversed? This course is about maintaining and developing the business potential and establishing mutual loyalty with the patients you have as a first priority. It continues with growing your business to the capacity of your productivity. This course looks at why we lose business, where it goes, ways to get it back, and ways to maintain our market share and increase our sales.
Adventures in Darkness
Tom Sullivan – sponsored by HOYA
Friday, May 15th – 8:00am – 9:00am
In his latest title, Adventures in Darkness, Tom takes readers through his monumental eleventh summer. Blind since birth, Tom lived in a challenging world of isolation and special treatment, but he was driven to break out and live as sighted children do. Tom’s is a patient advocate and his motivational presentation is about the importance of what the eye care providers bring to the experience of a patient. Not just in the direct treatment but the emotional and sociological affect that vision loss can have on a patient and the family. He brings to them this goal of “Preserve vision and eliminate blindness from the face of the earth”. He uses music, humor and stories to illustrate his ideas and connects to how the audience can move forward to provide the best eye care for their patients.
Behavioral Communications Training
Colleen M Jones, CPBA – sponsored by Vistakon
Friday, May 15th – 9:15am – 10:15am
Understand your behavioral tendencies, how to recognize behavioral tendencies in others, and how to adapt your behavior to build relationships with both patients and staff. Learn how to better uncover the needs of
your patients and how to educate them on their contact lens options.
Friending, Sexting, Twitterpation, and YouTubery: How Employers Can Prevent Trouble in the Age of Social Media
Josh Sears, Attorney – sponsored by ZEISS
Friday, May 15th – 10:15am – 11:15am
The billion folks who use Facebook probably think it’s nice that they can make an instantaneous, permanent, and globally-accessible record of every insipid thought that creeps into their noodles. For employers, however, social media’s unique place in our lives can be a digital shortcut to claims of harassment, discrimination, bullying, and HIPAA violations. Join Josh Sears of Freestone Corporate Law, Chtd., as he covers the rules for engaging the New World Order, and explains strategies that can enable your company to prevent Tweets, Tags, and Photo-bombs from turing into trouble.
Guiding Your Practice Into The Future
Melissia Melendez, SPHR – sponsored by VSP
Saturday, May 16th – 8:15am – 9:15am
What makes a business successful? You need to consider your organizational structure, marketing & sales strategies, financial elements, customer satisfaction & retention and your human resources. Many organizations neglect to consider the importance of hiring and keeping the right people. Employees are arguably an organization’s most important differentiator. Learn how to most effectively leverage this asset.

  • Understand and identify your practice’s strengths and weaknesses.
  • Successful hiring practices and techniques.
  • Establishing expectations, policies and guidelines.
  • Engaging your employees by providing effective evaluations and growth opportunities.

Registration now open for PECAA Members!


Download Our Ultimate Checklist for Running a Successful Optometry Practice

This checklist will help audit key areas of your practice and guide you toward sustainable, long-term success and growth.

Please complete the following form to download the ultimate checklist for running a successful optometry practice

Johnson & Johnson Vision
VSP Vision Logo