2015 AM Logo


Registration is now open for the 2015 Annual Meeting, May 14th – 17th at the Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch in beautiful, and warm, Scottsdale, AZ. The Annual Meeting is PECAA’s signature event of the year and offers unparalleled business-focused education and networking experiences. Regardless the size of your practice, the Annual Meeting will provide the knowledge and tools needed to meet the needs of your unique business.
The Annual Meeting is open to doctors and key staff members and there are a limited number of spots available. Up to five total people per practice may register, including at least one doctor. After the popularity of the Business Symposium, we are expecting the meeting to fill up quickly! That means it’s very important to register early to secure your spot in this can’t-miss event!


Here’s what your colleagues are saying about their past Annual Meeting experiences…

  • It was nice to be in classes geared toward running our businesses and the future of running our businesses. Not your typical OD meeting!
  • Very easy to relax and enjoy some time away from the office while keeping up with the latest challenges to our profession. I would highly recommend the meeting to all PECAA Members.
  • PECAA is pure class from top to bottom. The meetings are run smoothly and elegantly, with plenty of time to learn and have fun.
  • I was greatly surprised at the extent of planning that went into one of the best business-oriented meetings that I have ever attended. The courses were spot on in their relevance to my practice and I came away with many ideas that I have already started to use in my practice.
  • The meeting keeps me up to date on current trends, gives a clearer picture of the future and keeps me focused on my goals. I always return home energized and ready to implement ideas discussed.
  • I came away from the meeting assured that membership will be a great benefit not only in controlling costs of goods, but also accessing resources to become better at the business side of independent practice.
  • This was the first meeting I have attended with PECAA and it was absolutely worth the trip and time away from my clinic. The education and experience gained here is not what you typically get at a state association meeting since this is geared toward private practice owners.



Practice Management – Focused Education

The Annual Meeting includes general session lectures as well as Peer-to-Peer breakouts, designed for doctors, business owners and key staff members. Education topics focus on real-world business solutions and provide insight on issues you are facing in your practice everyday. Attendees will come away with the knowledge, tools and inspiration needed to implement success strategies into your business right away.

2015 Speaking Topics

Enhancing Profitability In Your Dispensary
Mike Della Pesca – sponsored by Luxottica
Thursday, May 14th – 4:30pm – 5:30pm
Companies spend countless hours and thousands of dollars trying to attract new patients, people they don’t know and people that do not know them. These same companies spend next to nothing trying to keep the one’s they’ve got. Should the efforts and budgets be reversed? This course is about maintaining and developing the business potential and establishing mutual loyalty with the patients you have as a first priority. It continues with growing your business to the capacity of your productivity. This course looks at why we loose business, where it goes, ways to get it back, and ways to maintain our market share and increase our sales.
Adventures in Darkness
Tom Sullivan – sponsored by HOYA
Friday, May 15th – 8:00am – 9:00am
In his latest title, Adventures in Darkness, Tom takes readers through his monumental eleventh summer. Blind since birth, Tom lived in a challenging world of isolation and special treatment, but he was driven to break out and live as sighted children do. Tom’s is a patient advocate and his motivational presentation is about the importance of what the eye care providers bring to the experience of a patient. Not just in the direct treatment but the emotional and sociological affect that vision loss can have on a patient and the family. He brings to them this goal of “Preserve vision and eliminate blindness from the face of the earth”. He uses music, humor and stories to illustrate his ideas and connects to how the audience can move forward to provide the best eye care for their patients.
Behavioral Communications Training
Colleen M Jones, CPBA – sponsored by Vistakon
Friday, May 15th – 9:15am – 10:15am
Understand your behavioral tendencies, how to recognize behavioral tendencies in others, and how to adapt your behavior to build relationships with both patients and staff. Learn how to better uncover the needs of
your patients and how to educate them on their contact lens options.
The Greatest Generation you Ever Hired (and Now Fired): Managing Different Generations in the Workplace, and Letting Go of Oldies-But-Goodies
Josh Sears, Attorney – sponsored by ZEISS
Friday, May 15th – 10:15am – 11:15am
Employers often complain about “ these kids today”: lazy, irresponsible, and unreliable. But, workers on the other end of the age spectrum can be burdensome, too. The economy in recent years has forced (or scared) workers to stay on the job for longer and longer, and their abilities, performance, and attitude – while perhaps the gold standard at one time – may no longer fit with the ever-evolving needs of the company. Whether it’s a sense of debt, guilt, or just plain old human sympathy, employers balk at imposing new duties on these workers, or thought yet: finding a way to let them go. Understanding the key issues in employing these older workers, and learning ways to let them go when the time is right is crucial to avoiding a quietly (but steeply) rising source of liability for employers.
Guiding Your Practice Into The Future
Melissia Melendez, SPHR – sponsored by VSP Global
Saturday, May 16th – 8:15am – 9:15am
Course description coming soon!


Continuing Education

Ride The Wave of Technological Innovations in Eyecare
COPE ID 34708-PD- 2 CE Hours
Paul Karpecki, OD, FAAO
Thursday, May 14th – 2:15pm – 4:15pm
This course is a fast paced peak into exciting diagnostic technologies that currently or soon will affect optometry. Technologies range from stem cell technologies to polymer IOLs, diagnostic equipment and state of the art spectacle technologies as well as futuristic ocular technologies. 60% of patients research ocular conditions on the internet and may uncover some of these new or future technologies. This course will allow you to answer any questions obtained from that patient’s internet research.


ZEISS Golf Tournament

You and a guest are invited to play in the ZEISS Golf Tournament, held at the conclusion of this year’s meeting on Saturday, May 16th at 1:30pm. The tournament is always a highlight of the Annual Meeting and we think it will be the perfect way to wrap up a fantastic weekend in Scottsdale!
Gainey Ranch Golf Club is rated one of the top 75 golf courses in the United States by Golf Digest and one of the top 100 resort golf courses in the world by Golf Magazine. Each of the three distinct nine-hole courses, designed by Benz and Poellot, offers a different experience for players. Golfers of all skill levels are welcome to participate in the tournament and enjoy the afternoon with friends and colleagues.
Please list on your registration form if you and your guest will be playing in the tournament. You will also have the opportunity to list any fellow Members or Vendor Partners you wish to play with. We will do our best to accommodate your requests.


Hyatt Regency Resort & Spa at Gainey Ranch

We look forward to welcoming you to the luxurious Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch. Situated in one of Scottsdale’s most prestigious areas, the expansive resort offers a wide variety of onsite activites and amenities. Rated as one of the nation’s top golf destinations, it is the perfect locale for our Annual Golf Tournament! The Annual Meeting is a family-friendly event and there will be plenty of free time to relax, enjoy the resort and explore the Scottsdale area with your family.

  • 27 holes of championship golf
  • Award winning Spa Avania
  • New 2.5 acre water playground
  • World-class shopping & dining nearby
  • Hiking, biking, tennis & more
  • Camp Hyatt


Download Our Ultimate Checklist for Running a Successful Optometry Practice

This checklist will help audit key areas of your practice and guide you toward sustainable, long-term success and growth.

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