PECAA Welcomes New Vendor Partner, OMG! Optical Marketing Group

OMalley_Photographers-084Welcome PECAA’s newest Vendor Partner, OMG! Optical Marketing Group. OMG! provides a variety of products and services designed to help with your optical’s planning, marketing and merchandising in order to meet the needs of your patients and increase your optical sales.
OMG! conducted a thorough review of all Alliance Groups currently in operation in North America. Many of the groups seemed to be rather vague in their mission, but not PECAA. PECAA is focused on all aspects of the Independent’s business, including marketing effectiveness. OMG! chose to partner with PECAA because it understands that Independent OD’s need to significantly up their marketing and merchandising game in order to survive in the coming years.

About OMG! Optical Marketing Group:

OMG! Optial Marketing Group is a finishing touch resource that exists to help fine tune your space and sales approach so it’s cohesive, creative, personalized, thoughtful and competitive.Clearly and professionally communicating your identity and offerings is essential in creating a positive buying experience. A colloboration between Bill Gerber, the optical merchandising guru and a network of design professionals, OMG! was born out of Gerber’s New Rules Of Optical Retailing Guidebook. The company offers both services and products that help enhance the independent practicioner’s marketing presence.


  • Practice Design
  • Practice Makeovers
  • Point of Purchase Display + Signage Design
  • Retail Effectiveness Consulting


  • Practice Branding Signage
  • Practice Branding Graphics
  • Eyewear Displays


How OMG! is Helping PECAA Members:

“We hired Bill Gerber of OMG! to improve our optician’s sales. Bill’s presence and training techniques gave our entire office a new way of approaching our patient’s everyday visual needs. Starting with our front desk verbiage for scheduling and confirming appointments, to our techs asking for a completed lifestyle questionnaire, to the doctor’s hand offs with an optical treatment plan. This step-by-step approach is helping our patients obtain multiple pairs of eyewear! We have noticed positive changes in our office staff, with sales improving dramatically. We can’t wait for the visual enhancements that are to come! Thank you OMG!”
Kimberly Canoy, Office Manager, Desert Valley Eyecare Kennewick, WA

Login to see PECAA Exclusive Benefits & Account Setup Information

PECAA Members can learn more about the partnership with OMG! and the exclusive benefits that are available by logging in and go to Member Resources > Vendor Discounts and click on the OMG! logo in the Services category.

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